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The concerted effort is aimed at protecting consumers while ensuring fair competition on the marketplace,deterring illegal activities and upholding the integrity of legitimate businesses.
There are also unsubstantiated reports that thousands of CCC members had to travel to the venue through bush routes in order to avoid police roadblocks after some of their planned rallies were banned.
The launch, held last week on Friday at Golden Conifer in Strathaven, Harare, was hosted by the Zimbabwe chapter of the Forum for African Women Educationalists (Fawezi).