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NewsDay

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Our relay stars deserve support from corporates

Editorials
Leeford Zuze, Dennis Hove, Gerren Muwishi and Thandazani Ndlovu

ZIMBABWE stands on the precipice of a track and field revolution. 

When the quartet of Leeford Zuze, Dennis Hove, Gerren Muwishi and Thandazani Ndlovu takes to the track at the World Athletics Relays in Gaborone, Botswana, this May, they carry more than just a baton; they carry the renewed aspirations of a sporting nation.

This is not merely another international assignment.

By shattering a 29-year-old national record with a blistering time of 3:00.69, this team signalled that the Golden Age of Zimbabwean relay prowess is no longer a memory of the past, but a living reality.

Ranking 13th in the world is a seismic achievement that proves Zimbabwe has the raw velocity to compete with global powerhouses.

While the talent is undeniable, talent alone does not win Olympic medals — infrastructure and consistent financial backing do. The Zimbabwe Olympic Committee (ZOC) deserves immense credit for leading the charge. 

By providing the financial lifelines for air travel and a crucial high-performance training camp in Botswana, ZOC has demonstrated what proactive leadership is all about.

However, the burden of national glory should not rest on the shoulders of ZOC and the National Athletics Association of Zimbabwe (NAAZ). 

To bridge the gap between a world-class time and an Olympic podium, our athletes need the "corporate wind" at their backs. 

We challenge Zimbabwe’s corporate giants to step into the arena. Sponsoring this team is not just an act of charity; it is a high-yield investment in the national brand.

The reasons for corporate involvement are as compelling as the race itself. Firstly, the global visibility offered by the World Relays and the Olympics is unparalleled; brands associated with a winning Zimbabwean team gain instant international prestige. 

Furthermore, the relay is the ultimate metaphor for business success, requiring speed, precision and flawless teamwork — values any company would be proud to associate with. 

Finally, because athletics is the heartbeat of school sports in Zimbabwe, supporting these heroes creates a direct, positive emotional connection with the nation's youth and the consumers of tomorrow.

The goal is clear: a top-eight finish in Botswana to secure a spot at the World Athletics Championships and ultimately, a historic qualification for the Los Angeles 2028 Olympic Games. With our top sprinters honing their skills both locally and abroad, Zimbabwe is no longer just a participant — we are a contender.

The era of "what if" is over. The era of "when" has begun.

If our corporate sector matches the intensity and pace of Zuze, Hove, Muwishi and Ndlovu, there is no limit to how fast Zimbabwe can run. 

Let us give these ambassadors the resources they deserve to turn this record-breaking feat into a permanent rise to the top of the world stage.

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