Delta Beverages chairman, Canaan Dube, says his company has invested more than $100 million in the last 24 months as it positions itself to fight off competition.
Dube claimed Delta now controlled 96% of the beer market in the country.
Speaking at the official commissioning of a $14,5 million new beer and lager packaging line in Bulawayo on Friday, Dube said, “This is Delta’s third major packaging line in the past 24 months.”
“In addition to these we have also invested shake-shake plants at a number of our factories around the country,” said Dube.
“By March this year Delta will have spent a total of $129 million since March 2009. These critical investments take Delta to a new level of competitiveness. We are determined to meet tomorrow’s challenges from a position of strength.” In December 2009, Delta commissioned a $12,5 million plant in Harare.
In July 2010, the company commissioned a new packaging Polyethylene Terephthatlate Packing (PET) line at its Granite site in Harare.
The packaging line was commissioned by the Acting president, John Nkomo.
Also in attendance at the ceremony were the Deputy Prime Minister Thokozani Khuphe, the Industry and Commerce minister Welshman Ncube, Bulawayo governor Cain Matema, Parastatals and State Enterprises minister Gorden Moyo and Water Resources Development and Management minister Samuel Sipepa Nkomo. Dube said what underpinned his company’s growth was the recovery of the country’s economy.
“Underpinning this growth in our turnaround is stability in the macro economic factors.
“Although companies continue to face challenges, the Zimbabwean economy is on a recovery path and we hope the momentum will continue. The return of economic stability has provided Delta with the opportunity to recapitalise its businesses. As a company, we take a long-term view and are not deterred by short-term difficulties,” he said.
Dube said Delta will in March this year commission a $1,4 million carbon dioxide plant which will boost the production of soft drinks.
The company, he said, will also commission a boiler at its Belmont site.
“This is a testimony to our commitment to the city of Bulawayo and the southern region of the country,” he said.
On Wednesday last week Delta made a donation of 300 bins, 200 trolleys, 100 uniforms and 50 can collection cages to the Bulawayo city council.
The company also handed over the resurfaced Leamington Road in Belmont that it repaired at a cost of $25 000.