HomeLife & StyleMbowa rebrands Miss Biggy-Matofotofo

Mbowa rebrands Miss Biggy-Matofotofo


A dinner dance will be held in the capital on March 5 to fundraise for the rebranding of the Miss Biggy-Matofotofo beauty pageant to True African Queen.

Reigning Miss Biggy-Matofotofo Malawi, Florence Bhanda, is expected in the country for the event, which will see the beauty pageant for Zimbabwe’s big-bodied women taking a new name and focus.

Pageant founder Lwazi Mbowa exclusively told NewsDay that they were rebranding the pageant as they were looking for a true and decent African queen to do away with the comic way in which people viewed the pageant.

“We have decided to rebrand the pageant to show the world that the show is a serious pageant which promotes big-bodied women in a positive manner,” said Mbowa.

Matofotofo means “big and fluffy” in Ndebele and Mbowa explained that Miss Biggy Matofotofo 2007 winner Monica Chikasha who does the sele dance on various music videos and shows was no longer associated with the pageant.

“Monica has nothing to do with the pageant any more since she completed her reign long ago. Whatever she is doing now has nothing to do with our pageant.”

She added that the pageant is a national event for women who wear size 40 and above.

The show was initially contested by women aged 18 to 40 but will now be contested by those between 18 and 35.

It has no restrictions on height and marital status though this aspect is still to be revisited as the organisers are taking a stricter approach to the pageant.

The pageant has been running since 2005 with the first national finals being held in 2006 at Zanu PF Headquarters.

Last year Sthandazile Dube a teacher and artiste from Bulawayo was crowned queen.

The pageant had also gone regional with the launch of the Malawi edition last year.

Mbowa said the event was successful and was highly supported by Malawi residents.

A Zambian edition is expected to be launched this year under the new pageant name.

The search for True African Queen contestants is already underway and organisers want to give the event a traditional feel.

The winner is usually crowned wearing traditional regalia and receives cows and goats among other goods as their prize.

Mbowa said huge women are a true representation of African beauty.

The categories of the pageant include casual clothing, formal wear and traditional African attire.

The contestants are also asked questions related to beauty and culture.

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