Local clothes’ designer Farai Simoyi last month debuted her Spring/Summer 2011 collection at the New York City Fashion Week.
Simoyi, who is largely unknown in Zimbabwe, described her participation in the Fashion Week as an unbelievable, incredible journey marking the beginning of her career.
“My career has officially begun and from this point onwards it’s go, go, go,” she said.
Simoyi has styled some of the high-flying personalities in showbiz.
She has been described as designer with a whimsical eye for design and a fresh outlook.
The fashion designer described her designs as original: “My designs are unique because they all make a statement.
If you look at them closely, you will notice that they say, ‘I’m a woman, I’m soft, I’m gentle, I feel, but I’m also hard, strong and passionate’.
These are the emotions of my clothes.”
Simoyi also described her clothing brand,FARAI, as a representation of soft, steel and bohemian, a symbiotic juxtaposition of the styles and experiences gained in Africa, Appalachia, Europe and the streets of New York.
The cosmopolitan brand is defined by the spirit of woman, warrior, wayward traveller, all of which Simoyi herself encompasses.
Born in London to Zimbabwean parents, Simoyi lived in Harare, where she got her first taste of textiles and fashion, from her aunt’s lingerie company when she was only five.
She left Zimbabwe at 10 with her parents for West Virginia, US where she would, several years later, attend West Virginia University.
While there she studied fashion and design and started to hone the skills she learnt as a child in Africa.
Her debut at the NYC Fashion Week is clear testimony of her talent and passion.
According to the online FashionAfrica.com magazine, the brand FARAI is designed for the urban cosmopolitan.
“My inspiration comes from a mixture of different cultures.
I design as if I’m a musician on a world tour and each destination inspires a different idea.
My Zimbabwean roots are instilled in me and yes, my culture has a strong influence on how I design.
My culture is very colorful and so are my collections . . . you probably won’t catch me designing an all-black collection; there always has to be a splash of colour,” said Simoyi.