Social intelligence for branding entrepreneurship
As growing businesses we should think beyond product/service performance to the social surroundings that affects our visibility
By Farai Chigora
Dec. 11, 2022
Why reputation management is critical in social media era
Use social media analytics to track your brand’s performance: Monitor your competitors’ social media activity to stay one step ahead.
By Lenox Lizwi Mhlanga
Dec. 4, 2022
Impact of commodity shrinkage on African farmers
SHRINKAGE in business lingo refers to cases whereby commodities become dry, thin and weak
By Charles Dhewa
Nov. 25, 2022
Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo
Nov. 13, 2022
Customer at the heart of transformation.
EVERY organisation knows that it has to do right by the customer with each interaction, otherwise it is doomed to fail.
By Nyaradzo Muguti
Oct. 21, 2022
Customer at the heart of transformation
Once we internalise this, an organisation puts the customer at the heart of everything it does, how it is done and what it engages in.
By The Independent
Oct. 14, 2022
Bus operators pledge to end crisis
PUBLIC transport players have committed to revamp the sector with modern and customer-friendly buses to help manage the country’s unrelenting transport crisis.
By Lorraine Muromo
Sep. 16, 2022
Business opinion: Building brand loyalty
If you look at what you consume regularly you will find that it is not by mistake unless otherwise. Loyalty still has its place and control in the business branding circuit and market share.
By The NewsDay
Jun. 19, 2022
Business opinion: Building brand loyalty
If you look at what you consume regularly you will find that it is not by mistake unless otherwise. Loyalty still has its place and control in the business branding circuit and market share.
By The NewsDay
Jun. 19, 2022
