Opinion: Engagement in entrepreneurial brand mix
Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora
Apr. 9, 2023
Promotions in entrepreneurial brand mix
In our previous edition we opened a new perspective in transformational branding of our entrepreneurial businesses.
By Farai Chigora
Apr. 2, 2023
Social intelligence for branding entrepreneurship
As growing businesses we should think beyond product/service performance to the social surroundings that affects our visibility
By Farai Chigora
Dec. 11, 2022
Why reputation management is critical in social media era
Use social media analytics to track your brand’s performance: Monitor your competitors’ social media activity to stay one step ahead.
By Lenox Lizwi Mhlanga
Dec. 4, 2022
Impact of commodity shrinkage on African farmers
SHRINKAGE in business lingo refers to cases whereby commodities become dry, thin and weak
By Charles Dhewa
Nov. 25, 2022
Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo
Nov. 13, 2022
Customer at the heart of transformation.
EVERY organisation knows that it has to do right by the customer with each interaction, otherwise it is doomed to fail.
By Nyaradzo Muguti
Oct. 21, 2022
Customer at the heart of transformation
Once we internalise this, an organisation puts the customer at the heart of everything it does, how it is done and what it engages in.
By The Independent
Oct. 14, 2022
Bus operators pledge to end crisis
PUBLIC transport players have committed to revamp the sector with modern and customer-friendly buses to help manage the country’s unrelenting transport crisis.
By Lorraine Muromo
Sep. 16, 2022
