Tabani Moyo
Follow Tabani Moyo on:
Business opinion: Intellectual branding in the age of artificial intelligence
Remember it is communication that pivots the evolution of humanity.
By Farai Chigora and Tabani Moyo
Oct. 2, 2022
Intersectionality of freedom of expression, electoral processes
On November 4 2021, Mutsvangwa, announced the deployment of a "cyber-team that is constantly on social media to monitor what people send and receive".
By Tabani Moyo
May. 5, 2023
Media development in Zimbabwe: Imperative need to connect the dots
An ecosystem approach takes the holistic approach in attending towards the levelling up of the key strategic pillars of the development process by tacking the following key issues:
By Tabani Moyo
Dec. 10, 2023
Sustainable tourism entrepreneurship, township, rural perspective
For years, it has been held annually, with a minimum examination of its impact and relevance to society and entrepreneurs in the tourism industry.
By Farai Chigora and Tabani Moyo
Sep. 15, 2024
AI for entrepreneurial sustainable tourism branding expo
We need to reflect on the total tourism concept for our tourism small and medium enterprises (SMEs) and entrepreneurs to thrive.
By Farai Chigora and Tabani Moyo
Sep. 22, 2024
Entrepreneurship and customer experience in the age of AI
In engaging in this subject matter, we understand that this is a moving target which attracts mixed feelings from a broad spectrum of entrepreneurs.
By Farai Chigora and Tabani Moyo
Sep. 29, 2024
Transformative education, skills development and entrepreneurship
It is a space where society is examined so a position leaders, followers and those who inspire.
By Farai Chigora and Tabani Moyo
Oct. 6, 2024
Brand consistency: Artificial intelligence agenda into the future
The model locates a complex relationship among the internal teams (employees), the marketing effort (brand visionaries), and the customers (brand believers).
By Farai Chigora. and Tabani Moyo
Oct. 13, 2024
Building a solid online brand culture in the age of AI
This is mainly because the entire management is fixated on the nuts and bolts of yesteryear when communication was a monologue enterprise.
By Farai Chigora and Tabani Moyo
Oct. 20, 2024
Truth in entrepreneurial branding, keeping promise through AI
This week’s article focuses on the need for brands to keep their promises to the customers and the various stakeholders.
By Farai Chigora. and Tabani Moyo
Oct. 27, 2024
Business Opinion: Customer trust and entrepreneurial brand management
Scaling up the performance ladder should be easier. This is every marketer’s strategic objective.
By Farai Chigora and Tabani Moyo
Nov. 10, 2024
Internal brand management and entrepreneurial success in the age of AI
This is even more pressing and demanding in the 21st century, given the brand clutter in the different brand categories.
By Farai Chigora and Tabani Moyo
Nov. 17, 2024
The future of internal brand management and entrepreneurship in the age of AI
There ought to be a strategic balance between deploying technology and creating a lifetime experience among the varying stakeholders, especially customers.
By Farai Chigora and Tabani Moyo
Nov. 24, 2024
Brand positioning and entrepreneurship in the age of AI
African entrepreneurs ought to be invested in AI processes and, by extension, understand how to position their brands in this rapidly evolving landscape effectively.
By Farai Chigora and Tabani Moyo
Dec. 1, 2024
Entrepreneurship and management of brand association in the age of AI
Brands frequently build linkages with advances in the cultural realm to ensure they are culturally compatible.
By Farai Chigora and Tabani Moyo
Dec. 8, 2024
Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
Dec. 22, 2024
Brand identity management: Lessons from Coca-Cola, Christmas celebrations
Brand identity is basically how a brand showcases its unique qualities, tells its story, and connects with people in ways other than just selling goods or services.
By Farai Chigora and Tabani Moyo
Dec. 29, 2024
Entrepreneurship and unique selling proposition
In marketing, USP is a notion that calls attention to the unique characteristics of our product or service that set it apart from similar offerings on the market.
By Farai Chigora and Tabani Moyo
Jan. 5, 2025
Customer-centricity and entrepreneurial success
Companies focusing on understanding and addressing customer demands can react more swiftly to changing customer preferences, emerging trends, and competitive pressures.
By Farai Chigora and Tabani Moyo
Jan. 12, 2025
Business Opinion: Entrepreneurship and customer value
In this article, we take a deep dive into how entrepreneurs can unlock value for the customer.
By Farai Chigora and Tabani Moyo
Jan. 19, 2025
Brand recognition and entrepreneurial success
It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.
By Farai Chigora and Tabani Moyo
Jan. 26, 2025
Co-branding and entrepreneurship
They harness the strengths of both identities to offer consumers innovative and fresh products, generating excitement.
By Farai Chigora and Tabani Moyo
Feb. 2, 2025
Business Opinion: Customer service and entrepreneurial competitiveness
Providing adequate customer service requires organisations to be proactive and not just reactive.
By Farai Chigora and Tabani Moyo
Feb. 9, 2025
Brand personality and entrepreneurial competitiveness
Brands that exemplify honesty and candour while remaining committed to ethical principles and societal progress.
By Farai Chigora and Tabani Moyo
Feb. 16, 2025
Business development and entrepreneurship
This strategy outlines the objectives, the target audience for the company, and how they will be reached — whether through advertising or new product development.
By Farai Chigora and Tabani Moyo
Feb. 23, 2025
Business continuity and entrepreneurship
It involves tactics for maintaining communication with customers and shareholders, as well as safeguards for employees, information, infrastructure, and other critical resources.
By Farai Chigora and Tabani Moyo
Mar. 2, 2025
Business Opinion: Rebranding and entrepreneurship
Rebranding occurs when there are multiple reasons for an organisation to consider doing so. Some of the most common reasons for rebranding are as follows:
By Farai Chigora and Tabani Moyo
Mar. 9, 2025
Distribution management in entrepreneurship
This structure may be more complicated, and it is frequently observed in distribution networks that are either multinational or highly specialised.
By Farai Chigora and Tabani Moyo
Mar. 16, 2025
Digital marketing and entrepreneurship
Businesses can understand their audience, track conversions better, and make decisions based on data with the assistance of these technologies.
By Farai Chigora and Tabani Moyo
Mar. 23, 2025
Business Opinion: Business operations and entrepreneurship
In business operations, the primary goal is to ensure seamless functioning while also enhancing productivity, quality, and profitability.
By Farai Chigora and Tabani Moyo
Mar. 30, 2025
