In Zimbabwe’s fast-evolving entertainment landscape — where live music, festivals and faith-based gatherings demand world-class production — sound is no longer a background element; it is the experience. At the centre of this sonic shift is Hardsound Systems, a company steadily building a reputation for reliability, innovation and technical excellence.
NewsDay Life & Style journalist Tendai Sauta (ND) sits down with Hardsound Systems chief executive officer Ephraim Rateiwa (ER) to discuss the company’s journey, its home-grown innovations and ambitions to meet both local and regional demand.
ND: Ephraim, thank you for speaking with us. Can you tell us about yourself and your role at Hardsound Systems?
ER: Thank you, Tendai. I am Ephraim Rateiwa, founder and CEO of Hardsound Systems. My role is both strategic and operational — overseeing day-to-day activities, managing client relationships and guiding the company’s long-term vision. My background in sound engineering and passion for live entertainment continue to shape the business.
ND: Hardsound Systems has been operating for some time. What inspired its founding and growth?
ER: The company began as a modest setup driven by a passion for music and quality sound. Initially, we serviced small local events. Through consistency, reinvestment and a focus on reliability, we expanded into larger productions. Over time, this approach helped establish our reputation in the industry.
ND: Zimbabwe’s music industry is growing. How has Hardsound adapted, and what opportunities do you see?
ER: We have responded by upgrading equipment, adopting new technologies and aligning with evolving client needs. The growth of live shows and festivals presents strong opportunities for high-quality production services, particularly as audience and artist expectations rise.
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ND: What differentiates Hardsound Systems from competitors?
ER: Our emphasis on professionalism and quality sets us apart. We aim to deliver not just sound, but a complete experience. Continuous investment in equipment and staff training ensures we maintain industry standards.
ND: How do branding and partnerships contribute to your business?
ER: Branding is rooted in consistency and trust. We collaborate with partners whose values align with ours. These partnerships enhance event delivery and extend our reach into new markets.
ND: Which collaborations have been most impactful?
ER: Partnerships with established artists and event promoters have been particularly beneficial due to their scale and visibility. Success in these collaborations often depends on shared objectives and mutual respect.
ND: Hardsound has expanded beyond Zimbabwe. What drives this regional ambition?
ER: We are motivated by the goal of competing at a broader level and showcasing Zimbabwean capability. Our strategy includes building networks, forming cross-border partnerships and maintaining internationally competitive standards.
ND: What challenges does the company face?
ER: Economic fluctuations, rising equipment costs and competition are ongoing challenges. We address these through careful planning, strong client relationships and operational flexibility.
ND: How do you see the local industry evolving, and what role will Hardsound play?
ER: The sector is becoming more professional and globally connected. We aim to support this growth by providing production services that meet international benchmarks.
ND: How would you describe Zimbabwe’s current music scene?
ER: It is vibrant and diverse, with emerging talent across genres. We contribute by supporting concerts, festivals, churches, schools and venue installations with reliable technical solutions.
ND: What advice would you give aspiring entrepreneurs?
ER: Focus on consistency and quality. Build relationships, invest in your skills and remain adaptable in a competitive environment.
ND: What’s next for Hardsound Systems?
ER: We plan to expand services, invest in advanced equipment and collaborate on larger regional projects. We are also developing in-house innovations, including our proprietary drum set, Rigel.
