THE fourth edition of the Sunroma Buttercup Bakers Conference delivered on its promises of inspiration, innovation and enterprise growth when it convened at the Golden Conifer in Harare on May 1, coinciding with the global Workers’ Day commemorations.
Bringing together more than 260 bakers, industry stakeholders and entrepreneurs, the conference — held under the theme “Bake It Legit: Building a Thriving Brand” — underscored the evolution of baking from a domestic craft to a structured, income-generating industry.
From the outset, organiser Joyce Kadira set the tone for a day defined by purpose and ambition.
“This conference is a space where ideas rise, skills are sharpened and inspiration is baked into every conversation,” she said. “We gather not just as professionals, but as creators of joy, shaping communities through the art of baking.”
Kadira emphasised the brand’s commitment to quality and empowerment, urging participants to embrace innovation and growth opportunities within the sector.
Guest of honour, marketing strategist and culinary entrepreneur Kathy Mwanza, challenged bakers to shift their mindset from hobbyists to business leaders.
“If you treat your baking like a hobby, it will pay like a hobby. If you treat it like a business, it will grow like one,” she said. “You are not just a baker; you are a CEO with the power to change your life and others.”
Her presentation highlighted financial discipline, branding and consistency as pillars of sustainable success, reinforcing the need for professionalism in a competitive market.
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Practical demonstrations added depth to the programme. Tatenda Kachara of Carren Compos showcased the preparation of diabetic-friendly and gluten-free cakes.
“Whole wheat flour helps to slow digestion and reduces sugar spikes, making it suitable for people with diabetes,” she explained, reflecting a growing demand for health-conscious baking.
Customer experience also took centre stage. Business consultant Loice Gakaka encouraged bakers to prioritise relationships with clients.
“Customer experience is not what we think it is, but what the customer perceives it to be,” she said, stressing communication, innovation, and personalised service.
Industry partners reaffirmed their commitment to the sector. A representative from Gloria Flour highlighted the importance of collaboration in a female-driven industry, while marketing officer Moreblessing Mwechaka praised the conference’s empowerment agenda.
“This initiative has transformed baking from a hobby to a viable business, enabling women to become self-sufficient,” she said.
Kundai Malunga, marketing executive for Codchem Sunroma, traced the brand’s growth since its inception during the COVID-19 period.
“This conference is an empowerment platform helping bakers to formalise their craft and build sustainable businesses,” he noted.
Entrepreneur Sithabiso Mazibeli Marangwanda urged home-based bakers to adopt structured systems.
“Clear processes and growth strategies are essential for scaling any business,” she said, expressing hope for increased participation in future editions.
Beyond the speeches, the conference blended education with entertainment. Performances by musicians Prince Chigwida and Andy Muridzo added vibrancy, while competitions showcased creativity and teamwork among participants. Prize winners included Chipo Kunonga, who walked away with a five-plate gas stove.
Now in its fourth year, the Sunroma Buttercup Bakers Conference continues to rise as a transformative platform, nurturing talent, fostering innovation and strengthening Zimbabwe’s baking ecosystem. Its steady growth reflects a broader shift: baking is no longer just a passion, but a pathway to economic empowerment and creative enterprise.
