Turning lemons into lemonade in PR
IN public relations (PR), crises are not a matter of if but when. For practitioners, the real test of professionalism is not how loudly they celebrate success,
By Cliff Chiduku
Feb. 25, 2026
The 2025 PR wake-up call: When crisis costs much more than keeping silent
For company leaders, the CEOs and board members, understanding strategic communication isn’t optional anymore.
By Lenox Mhlanga
Feb. 15, 2026
Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
Aligning PR and organisational strategy
IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential.
By Cliff Chiduku
Jan. 28, 2026
PR in managing investor relations
However, behind the scenes of any successful investment story lies something often underestimated — public relations (PR).
By Cliff Chiduku
Oct. 22, 2025
It’s all about grooming, deportment
Ultimately, public relations is about storytelling — and every story begins with the storyteller.
By Cliff Chiduku
Oct. 15, 2025
Art of storytelling in PR
It is no longer enough to communicate; PR professionals must communicate with impact
By Cliff Chiduku
Jul. 16, 2025
Data is key in decision-making
We have seen several companies and financial institutions leveraging on such data to segment audiences, personalise offers and launch targeted campaigns.
By Cliff Chiduku
Jun. 25, 2025
CSR: A neglected PR activity
For many organisations, CSR has become little more than a footnote in annual reports or an occasional headline during festive seasons.
By Cliff Chiduku
May. 21, 2025
