AURA Group, the official Starlink reseller in Zimbabwe, marked a significant milestone celebrating one year since commencing operations in the telecommunications industry on September 25, 2025.
Aura Group is a subsidiary of Aura Holdings, a company that has been in existence for over 12 years, with its telecommunications business being the newest subsidiary.
Within just 12 months, Aura established itself as one of the largest and most trusted Starlink resellers in Africa.
Through a strong commitment to innovation, customer service and digital transformation, AURA has become synonymous with reliable connectivity and groundbreaking progress in Zimbabwe’s telecommunications sector.
After becoming a Starlink partner, Aura took the lead in bridging Zimbabwe’s connectivity divide.
Recognising the growing dependence on high-speed internet for businesses, government institutions, and households alike, the company strategically leveraged on its reseller status to deliver Starlink satellite internet solutions nationwide.
Its service portfolio includes small business packages, enterprise deployments and mobile connectivity options designed for vehicles and field operations.
This approach ensures that customers, whether in bustling cities or remote rural communities, remain connected wherever they are.
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A key component of Aura’s success lies in its dedicated support for users migrating their roaming kits to Zimbabwe.
Many Starlink users had relied on international roaming setups before local licensing became available.
To ensure smooth transitions, Aura provides expert assistance and technical guidance throughout the migration process, helping users to activate and localise their kits seamlessly.
Through Aura’s additional network capacity available in Harare and nearby towns, the company enables customers to transition immediately and enjoy uninterrupted, high-speed satellite connectivity supported by responsive local teams.
In response to the nation’s growing demand for mobile internet, Aura launched Starlink packages for vehicles, an innovation that significantly expanded its market reach.
These mobile solutions proved invaluable for logistics firms, tourism operators, emergency services and field teams in sectors such as mining, agriculture, and construction.
They allow teams on the move to access real-time data, communicate reliably and coordinate effectively across the country. With packages starting from as low as US$39, Aura has made mobile connectivity affordable and accessible to customers.
Aura’s rapid growth reflects Zimbabwe’s rising demand for robust, scalable internet infrastructure. Across industries, businesses are adopting digital workflows, cloud-based tools and virtual collaboration platforms that require stable and high-speed connectivity.
Institutions have embraced online education, remote work and digital entertainment. By providing Starlink services that combine speed, reliability and broad coverage, Aura positioned itself as a key player in the nation’s digital transformation.
The company’s operations align closely with national goals to bridge the urban-rural digital divide and build a knowledge-based economy. By improving access to reliable internet, Aura helps communities to unlock new opportunities in education, innovation and commerce. In doing so, it plays a central role in creating a more digitally inclusive Zimbabwe.
Beyond supplying hardware and connectivity, Aura distinguished itself through customer-centric service and technical expertise. The company provides continuous support to help clients to manage connected devices, monitor usage and configure secure enterprise-grade networks. Businesses benefit from advanced firewalls, bandwidth management tool, and service-level monitoring that ensure optimal performance and data protection. This comprehensive approach strengthened Aura’s reputation for reliability and professionalism, making it the preferred partner for organisations relying on stable connectivity.
According to Aura chief executive officer Samuelle Dimairho the company’s vision extends beyond internet provision. “Our mission goes beyond connectivity; it is about enabling opportunity,” he said. “Through Starlink, we empower communities and businesses across Zimbabwe to thrive in the digital era. Connectivity is the foundation upon which innovation, education and entrepreneurship will flourish.”
This vision guided Aura’s strategy and service delivery. By connecting schools, clinics, small enterprises, and community networks, the company is contributing to broader social and economic advancement. It is not just providing a service — it is helping to reshape Zimbabwe’s technological landscape and promoting equitable access to digital resources.
Over the year, Aura’s achievements resulted from a carefully executed growth strategy built on operational excellence and market responsiveness. The company established a robust nationwide support framework, rolled out enterprise and mobile service packages, and strengthened technical partnerships to ensure dependability.
Its adaptability and rapid scaling positioned it among the most successful Starlink resellers in Africa, a recognition that highlights its capability and vision.
Industry observers noted that Aura’s success stemmed from its ability to merge global technology with local understanding. While Starlink offered the core infrastructure, Aura’s on-the-ground knowledge ensured the solutions suited Zimbabwe’s economic and geographic realities. This partnership between global innovation and local execution makes the company a model for effective digital collaboration across emerging markets.
Aura’s tailored services met the needs of connectivity-dependent sectors. In logistics, Starlink enables real-time tracking and communication with field teams. In tourism, operators enhance guest experiences by providing high-speed Wi-Fi even in remote destinations. In mining and agriculture, reliable internet improves productivity through real-time monitoring and data reporting. These use cases demonstrate Aura’s ability to address real operational challenges and deliver value where it matters most. As Aura enters its second year as an official Starlink reseller, it is prepared to scale its operations further.
The company aims to expand its coverage, enhance enterprise support tools and explore new markets in education, healthcare and community broadband. Through continued investment in infrastructure and local capacity, Aura seeks to reinforce Zimbabwe’s place within Africa’s growing digital economy.
Future initiatives include regional partnerships, training programmes for local installers and collaborations with government and private organisations to extend Starlink’s benefits to underserved communities. With demand for reliable, high-speed internet rising steadily, Aura remains well-positioned to meet evolving market needs while advancing its vision of a connected and empowered Zimbabwe.
For many Zimbabweans, Aura represents more than a technology provider. Through dependable hardware, expert support and flexible solutions, the company enables customers to harness the full potential of Starlink’s low-latency satellite technology. Whether supporting enterprise networks, mobile connectivity or small business internet, Aura’s practical and forward-looking solutions redefine what is possible within Zimbabwe’s digital landscape.
Aura’s first year as a Starlink reseller was marked by innovation, customer satisfaction, and meaningful impact.
Its emergence as one of Africa’s leading resellers reflects not only operational strength but also strategic alignment with Zimbabwe’s digital transformation agenda.
By expanding access to reliable, high-speed internet and introducing innovative mobile connectivity solutions, Aura empowers businesses and communities to participate fully in the digital economy.
lCustomers interested in Starlink service or mobile packages should visit starlink.auragrp.com or call +263 775 163 894.
