PRESIDENT Emmerson Mnangagwa has attributed growth in Zimbabwe’s international arrivals to a dynamic tourism marketplace, which showcases the country’s vast assets.
Mnangagwa made the remarks yesterday in Mutare while officially opening the Sanganai/Hlanganani World Tourism Expo.
The event was attended by government officials, including Vice-President Constantino Chiwenga, Tourism minister Barbara Rwodzi and Manicaland Provincial Affairs and Devolution minister Misheck Mugadza.
“Tourism is a global powerhouse for economic development,” Mnangagwa said.
He cited the UN Tourism Barometer, which reported an 11% growth in international tourist arrivals in 2024 compared to 2023, highlighting a sustained global demand for authentic travel experiences.
“Zimbabwe is riding this wave of growth by leveraging on its unique blend of natural beauty, wildlife, heritage and cultural richness,” he said.
“Tourism in Zimbabwe drives economic growth and fosters local enterprise.”
Held under the theme Devolving Sustainable Tourism Development — Our Future, the expo serves as a dynamic marketplace to showcase Zimbabwe’s assets and unlock opportunities for trade, infrastructure development and investment.
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Mnangagwa stated that Zimbabwe was positioning itself as a premier tourism destination.
“From our iconic Victoria Falls to the rolling hills of the Eastern Highlands, and from rich wildlife reserves to cultural heritage sites, this event provides a platform to connect global, international and local tourism companies, entrepreneurs, tour operators and investors,” he said.
The President expressed hope that the “premier tourism extravaganza” would allow attendees to experience the diversity of the country’s offerings first-hand, including adventure trails, nature-based experiences and cultural immersion programmes.
He also highlighted the sector’s significant economic impact, noting that tourism contributed 15% to the country’s GDP in 2024.
“Through initiatives such as rural tourism, community-based tourism, and eco-tourism, Zimbabwe is creating pathways for sustainable economic inclusion,” Mnangagwa said.
“This ensures that local communities benefit directly from tourist spending while preserving our cultural and natural heritage.”
He emphasised the country’s diversified offerings, which cater for all types of tourists and the expo’s role in demonstrating the country’s capability to host world-class international events.
“The creativity and innovation displayed by participants this year signal Zimbabwe’s readiness to continue competing on the global tourism stage,” Mnangagwa said.
