THE Zimbabwe Council of Copyrights (ZICCO) has repositioned itself as a partner to both the business community and artists by aligning its licensing policies with government’s broader cost-cutting reforms.
This follows the council’s announcement of a reduction in licence fees by between 25% and 50%.
ZICCO chief executive officer Tafadzwa Masembura said the organisation’s latest measures were meant to promote transparency, fairness and sustainability in the creative sector while helping businesses to cope in Zimbabwe’s tough operating environment.
“ZICCO, as a collective management organisation responsible for administering copyright royalties for artists both locally and internationally, has aligned its policies with this broader government initiative,” Masembura said.
He, however, stressed that the adjustments go beyond mere compliance.
“It also reflects ZICCO’s commitment to transparency, fairness and supporting the creative sector’s sustainability.”
Masembura explained that the move is expected to relieve financial pressure on broadcasters, transport operators, hospitality players and entertainment venues that rely heavily on copyrighted works.
“Many of these sectors have been struggling with high operating costs, worsened by inflationary pressures and subdued consumer spending,” he said.
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The ZICCO boss expressed confidence that affordable fees will encourage greater compliance and curb piracy.
“If licences are affordable, this could help to reduce incidences of piracy and unlicensed use of copyrighted material, a persistent challenge for the music and arts industries in Zimbabwe,” Masembura said.
He added that the cuts could ultimately benefit artists.
“By easing compliance for businesses, ZICCO may be able to expand its licensing base, ultimately collecting and disbursing more royalties to creators.”
Masembura underscored that the review was also aimed at fostering stronger partnerships.
“We are determined to strengthen the trust between the organisation, businesses and artists,” he said, adding that by harmonising it review with national cost-cutting measures, ZICCO was positioning itself as a partner to the business community which is navigating a difficult economic climate.
