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NewsDay

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West Prop turns lifestyle living into a profit-making venture

Business
West Prop turns lifestyle living into a profit-making venture.

WHEN WestProp Holdings chief executive Ken Sharpe envisioned Millennium Heights as a lifestyle residential enclave where innovation, community and opportunity converge, he never imagined it would organically evolve into an Airbnb hub. 

That vision is now taking shape in unexpected ways, with a new wave of entrepreneurs emerging from within the estate itself. Designed around a live, work, shop and play concept, Millennium Heights is increasingly proving to be an income-generating investment for homeowners. 

Residents who bought apartments at the development are discovering that their units can be more than just living spaces. By converting their homes into Airbnb rentals, they are tapping into Harare’s growing demand for short-term accommodation. 

What began as a lifestyle investment is now evolving into a viable business opportunity — transforming ordinary homeowners into hoteliers, hosts and hostesses. 

WestProp sales executive Shantel Magodo says the development is fast becoming a new economic driver 

“Residents are curating unique guest experiences, blending Zimbabwean hospitality with modern convenience. The company is ushering Zimbabweans into a new world of hospitality entrepreneurship. It is truly and honour to be part of that movement,” she  

says. 

A recent visit to the apartments revealed operations run much like boutique hotels, complete with personalised services and thoughtfully curated interiors. 

Planned amenities such as swimming pools, paddle courts, gyms and landscaped gardens are expected to further enhance the estate’s appeal, giving resident-entrepreneurs a competitive edge in the short-term accommodation market. 

Confirming the organic shift, Sharpe said the trend reflects the broader impact of lifestyle-focused  

developments. 

“This entrepreneurial shift is not only empowering residents financially but also contributing to Harare’s tourism and hospitality ecosystem. Guests staying at Millennium Heights experience the vibrancy of WestProp’s lifestyle developments, while residents enjoy steady income streams and the pride of running their own ventures”. 

WestProp has always championed sustainable urban evolution by creating spaces where people do not just live, but thrive. Millennium Heights is now a living case study of how lifestyle estates can incubate entrepreneurship. By fostering an environment where residents can innovate, WestProp is cultivating a new generation of business-minded individuals who are redefining hospitality in Zimbabwe. 

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