Pioneer Coaches recently procured eight state-of-the-art coaches as part of the ongoing fleet recapitalisation programme that will see the company acquire at least 50 coaches.
Pioneer acquired Yutong semi-luxury coaches equipped with air conditioning, audio and video entertainment, reclining seats, personalised lighting and air conditioning
“We want to be the most preferred passenger transport provider in Africa by 2015 through exploring new domestic markets in the Southern Africa region namely South Africa, Botswana, Zambia, Malawi and Mozambique,” said Pioneer.
The transport and logistics company said as a result of its strong brand equity built over the years, Pioneer was one of the most recognisable brands in the industry.
“We have built an invaluable brand over the years for being the first passenger transport service provider which offers professional, safe and reliable passenger transport services,” the company said.
“This we achieve through ongoing investments in our fleet, first-class maintenance and back-up service facilities and resources that are dynamic and fully qualified to achieve growth and supply quality service. As a member of Pioneer Corporation Africa, Pioneer Coaches seeks to become an invaluable partner to the community it serves.”
In line with the launch of new coaches, Pioneer appointed Tsitsi Chapanga as a depot manager and Edson Chinhamu her assistant.
The company said the new management team put in place had a wealth of experience in transport management and marketing, which is set to induce growth in the business performance.
Pioneer Coaches has grown its fleet remarkably from an initial fleet of two commuter buses plying the City-Budiriro route to the current extensive wide array of assets, ranging from the Marcopolo Andare and Viaggio to Torino, Irizah and Yutong range of coaches.