Communicating to influence
NOWADAYS, we are talking too much and saying very little that matters.
By Cliff Chiduku
Mar. 25, 2026
PR not a one-man show
One person is hired under the title “PR and communications officer” or “marketing and communications manager” and is expected to do everything.
By Cliff Chiduku
Jan. 21, 2026
CSR: A neglected PR activity
For many organisations, CSR has become little more than a footnote in annual reports or an occasional headline during festive seasons.
By Cliff Chiduku
May. 21, 2025
