BREWERS of the Carling brand have added a new product: Carling Blue Label made from a single malt variety.
BY BUSINESS REPORTER
The new addition will join Carling Black Label, which has won over 30 international awards.
Carling’s marketing manager, Patricia Murambinda said the bold move by Carling brew masters was only made after they were certain of delivering an exceptional product, which would be distinctive and yet retain the qualities of the most globally-awarded beer in the Delta Beverages stable.
“We are proud to offer our consumers our first ever single malt beer, that is exceptionally made to provide a richly rewarding experience for anyone wanting to make a bold choice. Because Carling Blue Label is brewed for those who are unafraid of doing things first and who are bold enough to try new experiences,” she said.
Carling Blue Label is packed in a green bottle with a decorated blue label, proudly stamping it as a badge of premium class. Delta’s premium brands are in green bottles.
