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NewsDay

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From WestProp with love: A Valentine gift in the form of land

Business

PROPERTY developer, WestProp Holdings  (WestProp) is marking the month of love with a special Valentine’s offer on the remaining 12 stands at its flagship Pomona City development. 

The campaign comes as property developers increasingly turn to flexible payment models to stimulate demand in a tight liquidity environment, with WestProp offering buyers a 10% deposit and a five-year payment plan to move the remaining stands. 

February has become synonymous with seasonal promotions at WestProp, and this year’s Valentine’s campaign targets families and investors seeking long-term property investments on manageable terms. The offer runs until February 14. 

WestProp chief executive officer Ken Sharpe said the initiative reflected the spirit of Valentine’s Day. 

“Love is about giving, building and creating lasting legacies. This offer is our way of sharing that love with our community,”  

he said. 

Sharpe described the offer as more than a property transaction, positioning it as an investment in long-term security. 

“Imagine celebrating Valentine’s Day not only with flowers and chocolates, but with the promise of a home, a legacy, and a foundation for generations to come,” he said. 

Pomona City is one of WestProp Holdings’ flagship mixed-use developments, designed to provide a live-work-shop lifestyle. 

The company says the project forms part of its broader vision to position Zimbabwe as a regional hub for real estate investment through modern, sustainable urban spaces. 

With Pomona City, WestProp is building long-term value for families and investors while contributing to confidence in Zimbabwe’s  

property market. 

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