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Virtual show boost for Byo artists

Life & Style
KHURA AGENCY in partnership with iNgudukazi Magazine are set to host a virtual show dubbed #ByoMusicStreamingParty to help Bulawayo artistes lure new subscribers.


KHURA AGENCY in partnership with iNgudukazi Magazine are set to host a virtual show dubbed #ByoMusicStreamingParty to help Bulawayo artistes lure new subscribers.

Thembi Terry of Khura Agency told NewsDay Life & Style that the event will be a curated playlist on YouTube.

“Playlists are an innovative and functional form of entertainment on YouTube. There are many Zimbabwean music playlists on platforms such as Deezer and Spotify, but this one will be the first of its kind in the City of Kings,” she said.

“The #ByoMusicStreamingParty will have videos from Bulawayo in one playlist readily available to anyone on the globe. The playlist, which can be left to play in the background during work or chores, will be available forever, so anyone in the world, whenever, can enjoy these Bulawayo songs.”

Terry said the public was invited to suggest songs to be added to the playlist through social media to ensure there was diversity to cater for everyone.

“We have seen people on social media asking for recommendations of music from Bulawayo artistes and we wondered how many other people share the same sentiments, so we took it upon ourselves to become that plug,” she said.

“Khura Agency has essentially created a “visual mixtape.”

Terry said the streaming party would expose more people to Bulawayo music.

“Bulawayo artistes have bemoaned lack of support and the low numbers they have on their creative works online. So, all the streams, views, subscriptions and engagement from this event will benefit the artistes directly on their respective YouTube channels,” she said.

“Bulawayo artistes and other creatives have thrown in their support to ensure that the #ByoMusicStreamingParty is a success.

Khura Agency creative director Rozalliny Munemo said the #ByoMusicStreamingParty mega playlist would strategically position them to implement the Khurated idea.

“As digital natives, the team at Khura has pioneered the Khurated service offering of reviewing the best art, music, videos, trends, fashion and entertainment content that is emerging from Bulawayo and Zimbabwe as a whole,” she said.

“We have also partnered with MGIZ Publishing, Media and Arts Zimbabwe, Early Entertainment, #Cottage47, Loziba Movement and Culxure Mag to make the event a success.”

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