Video marketing on social media is a lucrative place to be at. Instagram happens to be the number one in this rise. Researches show that videos have 21% more interactions and engagement compared to pictures on Instagram. Thus, using it for your advancement is a good way to go. Here are five ways through which you can get more views on Instagram videos.
- Instagram Video Marketing
Instagram changed its number of likes to the number of views for video posts and it must mean something. With using Instagram over the years, the catch becomes simple, the views are a way to reflect on how many people discovered or watched the videos. This in turn is responsible for giving one a brief idea about their reach. As social media videos are more engaging than posts, people tend to be attracted to them more. Instagram is working hard on improving its video features. Thus, producing videos consistently and marketing it is one of the best ways out there. Additionally, Instagram is planning to enhance its video features like co-watching which one can use to increase the number of views on a video post. Businesses should also focus on marketing their videos on social media rather than posts as it will yield better results. If you are using instagram to promote your business then you must check some of the best social media marketing agencies to get the best engagement rate and growth for your business.
- Best Dimensions
A lot of people don’t know how the video size affects getting more views. With the most suitable video size, you can achieve the optimum number of views on a video. On Instagram, there are three types of video posting size-
- Square Videos: 1080*1080 pixels for size and 1:1 aspect ratio
- Landscape videos: 1280*720 aspect ratio and 16:9 dimension
- Vertical video: 1080*1920 proportion and 9:16 aspect ratio
The square and vertical videos get more engagements and views compared to landscape videos. Now, how is this effect possible? Well, more than 75% of users access their Instagram account through their cell phones. So, watching videos comfortably on one’s mobile is an everyday task which video makers should keep in mind. Thus, a landscape video is not suitable for Instagram but is useful for YouTube or TV advertisements. Apart from that, square and vertical video posting also changes based on if you are going to publish the video on your feed or in the reels section or Instagram stories or IGTV. For the Instagram feed, the square is the ideal option. However, for Instagram Reels or Stories, opt for vertical. The video format is essential to get more views, likes and comments on Instagram. You can even buy instagram views for your videos.
- Accurate Time to Post
Posting videos at the right time is also quintessential when it comes to garnering likes and views on a video. For this, one must know the best days of the weeks when your audience is most active on Instagram. As for time, analytics say that the best time to post is from 10 AM to 5 PM. If you have a business account on Instagram, you can use the analytics and know the countries your viewers are from and come up with the peak audience time. Schedule your posts according to your audience activity. Engagements are more from Wednesday to Friday with Thursday being the best. However, Sundays usually show a dip in engagement activity.
Hashtag exists to make your content more discoverable and make you reach more people. You can create your unique hashtag or use pre-existing hashtags which are relevant to your videos. In case, you are inclined on creating your hashtags, don’t forget to put in your bio, receipts, print ads or every relevant place for visibility. Once your audience follows the hashtag, your post is going to pop up on their feed even if they don’t follow you. However, play the hashtag game safely. Do not overdo the hashtag and stick to five to six hashtags per post.
Surveys are showing that people enjoy watching videos on stories more than watching videos on their feed. This makes being active with stories and sharing your video content there all the more important. On average, your post reaches only 10% of the audience but the story is seen by at least two-thirds of your followers. Therefore, sharing your video posts on stories may increase its viewership. Additionally, sharing video posts in groups is also beneficial.
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Instagram videos are indefinitely better than Instagram photos. Through these quick five tips, I hope everyone will understand how they can increase the viewership on their Instagram videos.