Video-sharing platforms are not new to this world. Everyone likes a little break from texts and photos for some moving action. For a long time, YouTube had a monopoly in the video-sharing world for a long time. Many platforms tried to stand up against it but couldn’t really gain an upper hand. In recent times, one platform has stood parallel to YouTube’s success. We are talking about TikTok. There are nearly 800 million TikTok users today. TikTok and YouTube are similar yet quite different. What’s similar between them is their immense popularity. A lot of people use both the platforms. It can be done to maximize the potential of both for your benefit rather than just entertainment. TikTok has an easier functionality as compared to YouTube. The popularity and convenience of TikTok can be used to promote YouTube and here is how.
Link YouTube To TikTokMany social media networks now allow cross-link with other platforms. They allow you to easily connect multiple accounts for cross-promotion. TikTok too allows you to link your YouTube channel to your account. Doing so will make you capable of both cross-promotion and cross-posting.
Linking your YouTube channel will make your new and existing TikTok followers aware of its existence thus giving you exposure. The linking process is pretty easy and straightforward. All you need to do is to go to the “Edit Profile” option of your TikTok account. There you’ll find an option that asks you to add a YouTube channel to your profile.
Publish Short Clips RegularlyPublishing content is the most important part of any kind of social media. Be it for marketing purposes or seeking fame, it is near-impossible to do so without posting content. It is important to keep posting videos on both TikTok and YouTube to stay relevant and popular.
There is a strategy that can be implemented to effectively navigate your TikTok audience to YouTube. That is by posting small previews and teasers of your YouTube content on TikTok. First of all, it will make people aware of both your channel and the type of content you offer. Secondly, these teasers will create curiosity among the viewers to go and check out the full-length content.
Use Call To Action ButtonsThe purpose of the Call To Action (CTA) buttons is to make people take immediate action. In the case of YouTube promotion, a CTA button can encourage them to check out your YouTube channel and subscribe to it. Using a CTA button is the most direct way of encouraging your audience to move over to your YouTube. CTA buttons are attractive and instantly draw the attention of anyone who watches your video. All sorts of users incorporate CTA buttons across all social media platforms to invoke actions like subscription, booking, placing orders, etc. They are also a reliable source of conversions in digital marketing. All you need to make sure is to have it look attractive and convincing.
Put Links In Video DescriptionWhen a person is scrolling through TikTok, it is a sort of a “lazy time”. You can’t make your audience work while they are only looking for some laid-back entertainment. They might not make efforts to reach you. You have to make it easy and effortless for them to do so. Provide a link to your videos or channel regularly so they don’t have to go looking around for it. Through CTA buttons or editing, you can make them check the description or caption that would eventually lead them to your channel.
Feature Your Fans On YouTubeFor growing a new audience, you have to make sure your existing one sticks with you. Giving your fans a special treat once in a while can help you retain them and attract new ones as well. You can advertise featuring fan duets on your YouTube channel. Everyone likes to be famous. Doing so will make your fans want to check out the videos that they are featured in. It will also attract new fans seeking fame to both your TikTok and YouTube.
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The ultimate objective of having a YouTube channel is to get views. For views, you need subscribers. You can migrate your TikTok followers and convert them into subscribers. But if it does not get you the desired results, it’s not the end of the world. As a last resort or a quick head start, you can buy YouTube subscribers from certain websites. Doing so will not only increase your subscribers count but help you get more views on your YouTube videos too.
ConclusionTikTok is growing at a lightning speed. Within 4 years of existence, it has amassed an astonishing amount of fan-following. Despite some backlash, the platform is only growing with time and will keep on doing so. It is helping many get famous and achieve the success of their dreams. It is not limited to within itself, however. You can use TikTok to promote your YouTube and enjoy getting famous through a collective effort. All you have to do is follow the ways mentioned here.
