IN a country where the majority are suffering from economic decline one of Zimbabwe’s mobile network service provider NetOne has gone beyond sending “call me back texts,” to actually allowing reverse calling.
NetOne fighting to gnaw into the voice call market announced it had introduced a new service called Reverse Calling, or “Pay for Me,” which allows customers to make calls from their mobiles with zero credit.
The product which has a nostalgic feeling to the older generation allows for the forwarding of the call cost to the receiver instead of the caller allowing those in crisis to reach friends even when they are out of “airtime.”
Under the scheme, a caller with zero balance can dial a number. The recipient receives a message asking if they want to accept the call and pay for it.
If they agree, the call proceeds normally; if they decline, no charge is made.
NetOne says the service is meant for real situations such as a mother trying to reach her child, a student needing to call home for fees, a job seeker following up on a vacancy, or a vendor confirming a delivery.
Company officials said the service is a response to the tough economic environment where money is tight but communication remains essential.
“We see you. We understand how you live. And we are here to make communication easier for you,” reads a statement released by the company.
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NetOne hopes Reverse Calling will reduce missed calls, “please call me” messages, and the embarrassment of being unable to speak when it matters most.
The service is available to all NetOne subscribers at no extra sign‑up cost.




