Leslie Mupeti
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Elements of brand personality
It helps businesses create a unique and recognisable identity that resonates with their target audience.
By Leslie Mupeti
May. 26, 2023
Brand audit important for building a business
A brand audit can help businesses stay relevant and keep up with changing customer preferences and market trends.
By Leslie Mupeti
Jun. 9, 2023
The importance of customer experience
The customer experience, often abbreviated as CX, refers to a customer's overall perception of and interactions with your company or brand.
By Leslie Mupeti
Jul. 14, 2023
Trump tariffs jeopardise US$500m Zim/Iran plan
Local News
By Tinashe Kairiza and Nhau Mangirazi
32m ago
Trump tariffs jeopardise US$500m Zim/Iran plan
Local News
By Tinashe Kairiza and Nhau Mangirazi
32m ago
NDC 3.0 at a crossroads: Ambition, accountability and climate justice
Opinion & Analysis
By Tracy Mafa
45m ago




