PSH partners local artistes for Valentine’s dinner

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BY MAGRETH RUZVIDZO
POPULATION SOLUTIONS FOR HEALTH (PSH) has partnered top local artistes for a pre-Valentine’s dinner as part of an anti-gender based violence (GBV) campaign.

Themed Love Shouldn’t Hurt, the dinner is set for tomorrow at The Golden Conifer in Harare.

In a statement, director for social marketing at PSH, Kumbirai Chatora said the Love Shouldn’t Hurt crusade had been combined with urban groover Trevor Dongo’s campaign for sanitary wear to be donated to the girl child.

“The pre-Valentine dinner set for Friday (tomorrow) is an anti-GBV campaign that advocates for love that should be shown through kindness, affection, positive communication and mutually supportive behaviour,” she said.

“We are honoured to be part of this event, which is a celebration of GBV-free, loving relationships. We are pushing the notion, to say ‘love shouldn’t hurt’. When disagreements arise, couples can always resolve them without resorting to violence and thus maintain loving relationships and ultimately, a loving community.”

Chatora said it was important to engage men in efforts to end GBV through fostering positive masculinity that promotes a culture of love and non-violent conflict resolution with their intimate partners.

Dongo said: “I have a desire to raise funds for sanitary wear and as such, I engaged in a partnership with PSH to host this pre-Valentine’s dinner in order to raise funds for this project. We have influencers to help disseminate the word on stopping violence in relationships because love shouldn’t hurt.”

“I am excited to see my vision of reaching out to the girl child in my rural home (Murewa) come to light. This initiative will not just end with sanitary supplies for a month or two, but my vision is to create self-sustaining projects that will see these girls covered for the foreseeable future.”

As part of the Love Shouldn’t Hurt campaign, several musicians such as dancehall president Winky D, songstress Ammara Brown, Seh Calaz, Roki and Holy Ten have composed songs and shot videos in line with the theme.

Winky D and Holy Ten will be among the performers at the dinner, which will be graced by several other celebrities such as comedienne Madam Boss, the first family of gospel singers Charles and Olivia Charamba and gospel singer Jonah Chivasa, among others.

The Love Shouldn’t Hurt campaign, launched in 2021, is also aimed at engaging men as critical change agents to end GBV in Zimbabwe.

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