How The Growing Tech World Improve Businesses


The digital age has procured an incredible influx of technological advances that have completely transformed the way businesses operate. From cloud-based software to e-commerce platforms, there are now more options than ever for businesses looking to improve efficiency and grow profits. From inventory management to accounting and marketing, today’s businesses rely on technology in ways never before imagined. 

Businesses have always been reliant on technology in one way or another. Even in the early days of the industrial revolution, businesses used machines to increase production. However, in today’s society, where technology is constantly advancing at an alarming rate, companies are finding that they must keep up with the latest trends if they want to stay competitive.

Here are some of the most significant technological advances of today’s world and how businesses can use them to help improve their own operations.

Cloud-Based Software

In a digital age where almost everybody uses some cloud-based software daily, it has become inherently vital for businesses to have some version of this technology as well. As more people purchase computers and devices with internet connectivity, the need for businesses to provide this sort of product becomes that much greater.

Cloud-based business software allows customers to access all their files and information anywhere. This is how many people can complete most of their work or even run an entire business on mobile devices such as tablets or smartphones. Businesses are increasingly adopting this type of technology because it allows employees to work anywhere, not just in the office. It’s also much more efficient, as it can process information faster than traditional methods. The cloud-based system also saves businesses money by cutting back on how much space they have to dedicate to storing files and how often they have to be saved to other storage forms.

Here are some of the different types of cloud-based software. Most businesses choose to use one or more of the following:

  • Customer Relationship Management (CRM) Software

A crucial aspect of almost any business is how it manages its customers. From how many new customers are acquired to how helpful employees are when dealing with clients, this software allows businesses to keep sight of how they’re performing regarding client relations. It can also help managers stay on top of the different aspects of client service, manage how employees communicate with clients, and how they respond to different situations.

  • Enterprise Resource Planning (ERP) Software

A business’ ERP software does everything a CRM system does but on a much larger scale. Instead of focusing only on how businesses interact with their current customers, this type of cloud-based software can allow businesses to work more efficiently on serving their entire client base. It can also help businesses manage how they operate in the workplace, ensuring that employees are working at peak efficiency and how they can benefit from using particular technology or equipment.

  • Cloud-Based Accounting Software

While some small businesses may rely on manual accounting practices, most larger operations use cloud-based accounting software. This is how businesses are able to operate without having to hire an accountant or how they can access their finances from anywhere around the world, no matter how far or how different the time zones are.

Mobile Commerce

As statistics show how more and more people are using their mobile devices for shopping, businesses have no alternative but to follow the trend if they want to stay profitable. This can be a difficult adjustment to make, as many business owners are still hesitant about how much money it will actually save them. However, businesses are quickly learning how mobile commerce can help improve their sales and ultimately alleviate the initial costs associated with transitioning to this method of selling.

Mobile commerce allows shoppers to purchase products directly from their mobile devices at any time without leaving home or work. This is how so many people can enjoy shopping on their own terms instead of having to set foot in a store, no matter how convenient. And since mobile commerce doesn’t require businesses to spend as much on advertising or other marketing efforts, they naturally see how this saves them money.

Virtual Reality

The tech field industry has spent the last few years breaking new ground with virtual reality (VR), which allows users to experience anything they want, regardless of where they are. This is how many people can travel without actually leaving home or how businesses can train employees on different procedures involving dangerous equipment or hazardous work conditions.

VR is expected to become even more popular in the coming years, so it’s no surprise that companies are investing in this latest trend. And because tech companies can offer this service for less money than they would have had to pay before, they’re finding that this is saving them money in the long run.

Video Conferencing

Video conferencing allows businesses to communicate with clients and employees without having them come into an office. This is how more companies see how this saves them time, money, and resources. Unlike traditional business practices, video conferencing isn’t bound by geographical location or how far away they are from one another.

Instead, communication is possible through a secure connection at any time. The only thing that needs to be done for communication to occur is to have a microphone and camera device – no more commuting for a meeting that only takes a few minutes.

Below are examples of video conferencing software available for download.

  • Google Hangouts
  • Skype
  • Zoom

Social Media Platforms

Social media has proven to be useful when it comes to building relationships with customers, as it’s now possible to receive feedback directly from them instead of waiting for it to come through the grapevine. This means that companies will better understand what to do to solve any issues their customers are having with their products right away.

Not only is social media helping businesses stay connected with their customers, but it’s also saving them money when it comes to some of the traditional marketing tools they would have used in the past. For example, social media has made it possible for companies to get their products in front of new people every day with minimal effort.

There are literally hundreds of social media platforms that exist today, even though only a handful of companies own them. And with video content on the rise, businesses are investing more in this area as well. YouTube is a popular video-sharing platform where companies can upload different video ideas to receive exposure and attract new customers.



One of the most compelling technologies right now is chatbots, as they can provide accurate responses to recurring questions without human interaction. Since many businesses utilize chatbots for customer support purposes, they can answer dozens of questions faster compared to the time it would take someone to go through all of them manually.

For example, tech companies may have dozens of customer support chats open simultaneously, but using a chatbot means that their tech support team can focus on handling more complex issues. This is how companies are finding new ways to handle tech support situations.

Marketing Automation 

Many companies rely on marketing automation to increase the number of customers they acquire over time. This is how they can spend their time and money on creating content that will help them grow instead of having to answer dozens of phone calls or sift through personal messages from potential customers every day.

Rather than focusing on acquiring one customer at a time, tech companies are finding ways to market their services to thousands of people at any given moment. All they have to do is set up automated messages that handle the majority of communication from potential customers to focus on more important things.

In addition, tech companies can get in front of more potential customers when they use marketing automation because these automated messages can be sent out to thousands of people simultaneously. This has helped businesses become more efficient with their time and money, as they can save both while still finding ways to grow.


To stay competitive, many companies have no choice but to offer technical solutions that are in line with the demands of a tech-savvy society. This is why the technologies mentioned above are becoming commonplace.

In the end, how a business chooses to use technology will always depend on how it can ultimately help them save time and money. These are typically the two most significant factors that lead to how a business operates as efficiently as possible. When businesses put in the work necessary to find how technology can help them streamline their business, they will find themselves with a tremendous long-term advantage over those who fail to do so.