Govt seeks to revamp horticulture

LANDS and Agriculture minister Perrance Shiri yesterday met stakeholders in the horticultural sector to discuss ways to revamp the sector’s foreign currency earnings, which have been nosediving over the years.


This comes as Zimbabwe’s horticultural exports, which peaked in the 1999/2000 season with foreign sales of $143 million, which was 10% of total exports, have fallen as low as $83 million as of end of 2016.

Shiri told stakeholders at a consultation workshop on strategies to revive the sector that horticulture was strategic to avert poverty, hunger and malnutrition in addition to generating foreign currency and creating employment opportunities down the value chain.

He described horticulture as a sleeping giant that could be used to turn around the economy.

“Agriculture is not only necessary to Zimbabwe’s economic recovery, but is sufficient to contribute between 16% to 20% of the gross domestic product (GDP) and 40% of exports, while providing a solid source of livelihood to 67% of the country’s populace,” Shiri said.

Horticulture exports grew from $3,5 million in 1986 to $32 million in 1991, contributing between 3,5% to 4,5% of the GDP, and were second to tobacco in foreign currency earnings.

The exports nosedived between 2000 and 2008, before bouncing back to $71 million in 2012 and $96 million in 2015.

“Today, as we witness tobacco being the leading contributor to agriculture growth, I am convinced that horticulture is a sleeping giant. The sector is strategic as a direct attack on poverty, hunger and malnutrition in addition to generating foreign currency and creating high employment opportunities down the value chain,” Shiri said.

The Agriculture minister reiterated that the major reasons for the growth during the period included better co-ordination through the Horticultural Promotion Council, minimum regulatory impediments, market-driven production strategy, high-profile image on the international market and good infrastructure, in addition to abundant land and huge potential for irrigation water.

Shiri said that his ministry was already working on an Agriculture Marketing and Trade Policy, a Horticulture Development Policy and a Mechanisation and Irrigation Development Policy and had its foot on the ease of doing business pedal.

Agricultural Marketing Authority acting, CEO Nancy Zitsanza said there was need for an efficient fresh produce market such as that in Johannesburg.

“Of course, we have fresh produce markets here in Mbare and Renkini in Bulawayo, but it’s essential that we look at the Johannesburg fresh produce market, which is efficient and well-co-ordinated and have the same facilities here,” she said.

Zimbabwe Horticulture Association official, Daniel Madungwe said there was urgent need to protect farmers from unscrupulous buyers bent on exploiting them upon delivery of their produce.


  1. Horticulture
    CDE Minister taive tiine ma farms:
    Chipunza Farm (Shamva road) non as Hotico Produce was employing -/+3000
    Utopia Fresh Export (Mutare Road) ” -/+3000
    Mitchel & Mitchels (Marondera) ” -/+8000
    Kondozi Farm (Rusape /Nyazura( ” -/+6000
    Butler Flowers (Manyame air base) ” -/+8000

    Chokwadi zvose izvi hapachina mapurazi aya aitumira -/+6000kg per day ku Europe from 1990 to 2000 before land grape .Hurumende please itai serious kuti zvinhu izvi zvidzoke zvikadzoka hapana munhu wamunonzwa achiti PASI NA NGANA coz anenge achienda kubasa apo kupera kwemwedzi pay yake ichiuya.

    1. Petros Magomazi

      You have to have a market for the flowers before planting. Unfortunately the major buyers in Europe were not happy to support the new indigenous farmers. I am not sure if the situation has changed.

  2. Silly Ministers. Only whites are allowed to export into the EU because they have Title Deeds. It has nothing to do with all this nonsense about knowhow and technology.

    BLACK FARMERS ARE BARRED BY THE EU from exporting to the EU. Thats what this Lacoste Soldier Minister of 5th Brigade and Agriculture needs to address.

    These farmers who export to EU use transfer pricing and a small fraction of the Forex earned comes back to Zimbabwe. The Reserve Bank can easily start a probe and uncover the Foreign Bank Accounts held by these white farmers.

  3. C John Smith MBE

    As a former supplier to all British supermarket chains – including Zim products, I can say with certainty that these customers couldn’t give a toss about the colour of the skin of their suppliers – only that proper Due Diligence was in place in respect of sprays, MRLs etc. These opportunities can return but before clear success is possible, we need to establish a Due Diligence Service in Zim which all exporters can buy into and rely upon. This service can be run by any group of qualified technicians from within Zimbabwe or its Diaspora – the only caveat is that it must be totally resistant to corruption. One product withdrawal by a supermarket as a result of their own testing activities – which proves something is there that shouldn’t be – would kill off any horticultural revival in Zim. These guys are not racists, they are professional and ruthless.
    As it happens, I have a group of investors who are looking at establishing just such a technical service

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