The Office of the President and Cabinet (OPC), in conjunction with the ministry of Tourism and Hospitality Industry and the Zimbabwe Tourism Authority (ZTA), will next week convene a workshop on the ease of doing business in the tourism and enabler sectors as it moves to accelerate growth in the industry.
BY BUSINESS REPORTER
Thursday’s workshop is billed to attract representatives from the public and private sectors and will deliberate on factors militating against growth and investment into the tourism and enabler sectors.
The chief secretary to President and Cabinet Misheck Sibanda will be the keynote speaker.
The workshop will include sessions on destination, access and facilitation, destination image, challenges facing investors in the tourism and related sectors and tourism development and funding.
It comes at a time the tourism sector has been resilient in the wake of the economic downturns with tourist arrivals growing by 16% in the first quarter of the year to 450 572 spurred by the growth in arrivals from all the source markets except Oceania, according to ZTA statistics.
Tourism is viewed as providing the quickest turnaround ahead of other sectors such as agriculture and manufacturing.
Under the 5:5:15:2020 model, Zimbabwe aims to have five million arrivals, generate $5 billion from tourism and the sector contributing 15% to the gross domestic product by 2020.
