Pictures: Lafarge keeps abreast with international standards

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LAFARGE Cement Zimbabwe says the merger with Holcim International includes developing cement from 1 500 patents to meet international standards.

BY TATIRA ZWINOIRA

In July, French-headquartered cement production outfit, Lafarge Group, merged with Swiss-based Holcim International, becoming one of the world’s largest building materials company.

Speaking at the launch of the company’s repackaging last week, Lafarge Zimbabwe chief executive officer, Amal Tantawi said it was important for the company to keep abreast with international standards and trends.

Lafarge chief executive officer Amal Lantawi speaking at the launch of the company's new cement packaging in Harare last week.
Lafarge chief executive officer Amal Lantawi speaking at the launch of the company’s new cement packaging in Harare last week.

The repackaging was on its Masonry, Portland and SupaSet cement brands which have a Standards Association of Zimbabwe certification and brief details of the type of cement.

Acting Lafarge chairman Muchadei Masunda
Acting Lafarge chairman Muchadei Masunda

“The dynamic nature of the business will certainly absorb and drown those who are not willing to adapt to change. Therefore, as an organisation, we appreciate that change helps us to keep abreast with international best practices and trends,” Tantawi said.

“We genuinely value our customers and have to make every effort to keep up with their needs. We can do this through our research and development and anticipating the customers’ many evolving needs through solutions driven by efficiency, reliability and cost.”

Acting City of Harare Mayor Tranos Moyo speaking at the launch of Lafarge's new cement packaging
Acting City of Harare Mayor Tranos Moyo speaking at the launch of Lafarge’s new cement packaging

Acting Harare mayor, Tranos Moyo told guests at the launch of the packaging that establishing key partnerships with players in the building industry is an opportunity to address urbanisation challenges.

“We all have to appreciate that strategic partnerships have become critical to sustainable projects. Establishing strategic partnerships with players in the building materials industry gives the city an opportunity to progress in addressing urbanisation challenges,” Moyo said.

Jah Prayzer perfoming at the launch of Lafarge's new cement packaging in Harare last week.
Jah Prayzer perfoming at the launch of Lafarge’s new cement packaging in Harare last week.

The merger into LafargeHolcim, which is located in Lyon, France, brought about a research and development department that will check the raw materials through processing before the finished product is sold to the customer.

some of the guests at the launch
some of the guests at the launch

The 1 500 patents will act as the basis from which to develop materials into cement with construction development labs in Algeria, Brazil, China, France and India. The merger also comes with a global workforce of 115 000.

2 COMMENTS

  1. With such a strategic fit will Dangote enter the Zimbabwe market? It does not look so in spite of the red carpet he received at state house. With Lafargee ,Portland and Sino cement there is no space for a new player like Dangote here.

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