ITV Choice launches on DStv on Tuesday, adding huge variety and top quality information, education and entertainment to the options for audiences.
MultiChoice Zimbabwe publicity and public relations manager Liz Dziva said ITV was one of the best-known brands in British broadcasting, with a long and successful history of service to Britain and the world.
ITV Choice makes its African debut following a deal between MultiChoice Africa and ITV Studios Global Entertainment, and is available on Channel 123 to DStv Premium bouquet subscribers from 6pm since Tuesday.
Featuring a wide range of great British entertainment, ITV Choice offers an impressive schedule that includes Ant & Dec’s Saturday Night Takeaway, Big Star’s Little Star from 12 Yard and Keep It in the Family from ITV Studios as well as Over the Top Productions. Celebrities will master variety acts in ITV Studios’ Get Your Act Together, while additional fun comes from shows such as 12 Yard’s Eggheads and Coach Trip.
The drama offering features the recently-launched and highly-rated Poldark, a period drama adaptation of the well-known classic novels of the same name, produced by Mammoth Screen. This is a remake of the old 1970s show, but carries with it a new style and some of television’s best new stars.
Arthur & George and Buffalo Pictures’ adaptation of Julian Barnes’ novel about the life of Sir Arthur Conan Doyle, starring Martin Clunes and ITV Studios’ World War Two drama Home Fires are coming up. The channel features detective series, Vera and Murdoch Mysteries and two of Britain’s best-loved soapies, Coronation Street and Emmerdale.
“All programming will air very close to UK transmission dates, with the soaps airing within 48 hours of the UK, which makes this offering even more exciting for new viewers in this part of the world,” said Dziva.
“The ITV Choice brand comes to Africa for the first time through DStv and viewers across the continent will join 11 million households in over 40 countries and territories in the Middle East and Asia who already enjoy the best British entertainment and drama within days of it airing in the UK. This is a key element of a strategy to build the ITV Choice footprint worldwide and we all look forward to hearing of further expansion in due course.” — DStv
