CHAIRMAN of the DStv Ngoma awards committee Stan Higgins said the country’s underperforming economy has threatened the advertising communications industry.
BY WINSTONE ANTONIO
Higgins made the remarks at the competition’s awards ceremony held at a local hotel over the weekend. “Zimbabwe’s economy remains troublesome and this is evident in what we see happening within the advertising communications industry. But this does not mean people involved should sacrifice the search for excellence,” Higgins said.
“We commend everyone who has entered the competition for their willingness to reach out for improvement and to be leaders in the search for excellent. While we are disappointed that a number of agencies and clients have chosen not to be in the competition, we believe the loss is theirs, as they remain outside the drive to build and grow.” The country is facing a serious economic meltdown that has seen many companies closing while the newspaper industry has not been spared with some closing in recent months while those operating are struggling due to the decline in advertising revenue.
Higgins also bemoaned non-participation by a number of agencies in this year’s edition of the competition. Shift Engage Agency and Jericho Agency were the biggest winners at this year’s edition of the awards. Among the winners was Donald Machava who won the Solution Centre Award craft titled Rhinoceros Having a Giraffe. The DStv Ngoma awards are for the advertising communications industry and are essential for anyone in marketing and advertising as a way of recognising efforts and achievements towards excellence in the advertising industry.
