EIGHT aspiring contestants out of the 16 finalists vying for the Black Opal Face of Zimbabwe (Bofoz) competition have already been selected via SMS votes with three months to go before the grand finale.
BY WINSTONE ANTONIO
Entries for the third edition of the event running under the theme Step Into Spotlight will close on March 16 with the grand finale pencilled for May 30 at Harare International Conference Centre.
In an interview with NewsDay, Black Opal Zimbabwe marketing director Tatenda Mutseyekwa said they were happy that preparations the event were going according to script.
“The promotion is now past midway and we are happy with the progress. “We are still negotiating with artistes who are billed to entertain people at the grand finale,” Mutseyekwa said.
“With lessons learnt from previous editions of Bofoz, we want to make the forthcoming event bigger and better.
“As we are keen to reach a wide audience, the event is going to be beamed live on national television and continental broadcaster Dstv” He said the top three contestants will pocket $8 000, $ 4000, and $2 000 respectively and a full range of Black Opal cosmetics to use as the Brand Ambassadors.
“Starting out as an experimential marketing campaign, Bofoz has evolved into a national event on beauty and entertainment calendar. “It has become an avenue for the brand to enhance, empower and uplift all women who experience the grand finale, also pulling in fashion, music and dance artisans,” he said.
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Unlike other beauty pageants, Bofoz pageant accommodates married, curvy, tall and short participants as the organisers mainly concentrate on facial beauty and the knowledge of the Black Opal products.
Zimbabweans aged 18 and above are eligible for the combpetition. To enter the competition, aspiring contestants are to purchase any Black Opal products worth $18 and fill-in an entry form to be attached to an A6 close-up photo and a proof of purchase receipt.
The first edition of the competition was won by Betty Gugu Moyo with Tendai Farai winning last year’s edition and pocketed $8 000 which she used to set up her lingerie line specially designed for African Woman.
