SOUTH Africa-based filmmaker Melgin Tafirenyika will on February 7 premiere his new movie Sour Milk at Eastgate Ster Kinekor.
The first of this year in Harare, Tafirenyika said he hopes to make the event a world-class red carpet premiere to signal a game change on the local film scene that remains in the doldrums.
Tafirenyika told NewsDay that the time has come for the industry to flourish after many years.
“Everyone has had their chance to make money including dealers, but filmmakers remain poor. But with the digitalisation deadline upon us, it can only mean one thing: the best for us,” said Tafirenyika.
“We want to make this event a world-class red carpet event to make sure that we show the world we are here and raring to go. We have a got a lot of quality content and once digitalisation is implemented we will be raring to go.”
Tafirenyika said they are hoping to get the corporate world on board to make sure they also benefit from the opportunities provided.
“This is all about networking so we are engaging the corporate world to come and support us so that they can tap into the opportunities. There will be other filmmakers as well and they too are encouraged to seize the opportunities the premiere provides,” he said.
Tafirenyika said so far together with his team they have sponsored everything about the film, but they are confident sponsorship will be provided by the partners they are engaging.
The film was co-written by Tafirenyika and United Kingdom-based Anderlin Egbuhuzour who is expected to be at the premiere.
“So far I cannot give the names of the cast members that will be available at the event, but a number of them from South Africa will be attending,” he said.
“I am in Zimbabwe for the next month to make sure everything goes according to plan and we have already started engaging relevant ministries so that we can sell our vision to them.”
Tafirenyika shot to fame with his debut movie that made it to DStv’s Mzansi Magic and looks poised to scale to greater heights.
He has featured in different roles in South Africa among them music videos.
He said he is aware of the challenges currently dogging the local industry but said he hoped practitioners would unite for the best.
Sour Milk has already been rated by the Board of Censors that gave it a no under-16 viewing.