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Royal boost for Zim tourism

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THE Kingdom of the Netherlands has given local tourism a boost by sponsoring a delegation to participate at one of the leading travel fairs in the Benelux bloc which starts next week.

BUSINESS REPORTER

The Benelux bloc has Belgium, Netherlands and Luxembourg.

The fair, Vakantiebeurs, runs from January 13 to 18. This will be followed by road shows in the Netherlands and in Brussels, Belgium.
Gera Sneller, Netherlands’ ambassador to Zimbabwe, Zambia and Malawi, said over $100 000 will be provided to cater for Zimbabwe’s participation and the fair.

“Netherlands has a new approach for development in which it supports the private sector. It is the private sector which has to work to make development happen,” she said.

Sneller said her country was using a fund under the Ministry of International Trade and Development to support the local tourism sector which has the potential to grow.

The Kingdom of the Netherlands has also made an undertaking to pay for representation fees for the recently appointed Zimbabwe market representative in the Benelux countries, Aviareps.

Aviareps is a marketing company with offices across the world.

Tourism and Hospitality Industry minister Walter Mzembi said the gesture came at an opportune time for Zimbabwe to regain its lost market share in the Benelux market and the European market.

Last year, Zimbabwe recorded 14 000 in arrivals from the Benelux from a peak of 40 000 in 1999.

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