CHAMPIONS Insurance has embarked on an international tour to market its Inbound Travel Insurance Policy in the traditional tourist markets after the European Union (EU) eased decade-long sanctions on Zimbabwe as relations normalise.
Champions managing director Nathan Chikono revealed the company’s new product and its collaborative effort with the Ministry of Tourism and the Zimbabwe Council for Tourism initiative to take advantage of the easing of sanctions and increase tourist arrivals in the country.
Chikono said the insurance policy was necessary to improve the country’s image as a safe tourist destination.
“We are taking the campaign to top source markets of tourists and raise awareness in those countries that Zimbabwe is a safe country. The insurance bunks the myth that we are not a safe destination,” Chikono said.
He added Champions was working with the government to promote tourism in the country.
“We are working with the Ministry of Tourism, Zimbabwe Council for Tourism and embassies to promote the insurance policy,” he added.
According to Chikono, Champions’ inbound insurance policy is underwritten by a top Spanish Insurance company.
Top markets to be visited include the United Kingdom, Germany, Spain, the Netherlands, the United States and South Africa from where most of tourist arrivals originate.
The EU eased the sanctions last November when it removed Zimbabwe from sanctions imposed under Article 96 of the Cotonou Agreement.
Zimbabwe has also gained from the US action early this year to list the country among the world top tourist destination in 2015.
Meanwhile, Champions in partnership with ZimPost on Saturday conducted their national Insure and Scratch grand draw at Machipisa post office.
The winners walked away with Samsung tablets, 42-inch television screens and 5,5Kva generators.
Ministry of Information Communication Technology and Postal and Courier Services permanent secretary Sam Kundishora was the guest of honour at the draw.
The event was also used to launch the Insure and Scratch Reloaded 2015 promotion whose prizes will be bigger and better.
Champions by the third quarter of 2014 was the seventh biggest insurance company out of the 29 operating in the country. The company has climbed four places up the ladder from 11th in 2011.