$3,6m for Castle Lager PSL

DELTA Beverages has unveiled a $3,6 million sponsorship package for the Castle Lager Premier Soccer League (PSL) — double the cash injection that was enjoyed by the top flight-league in the past three seasons.

WELLINGTON TONI

The new deal translates to $1,2 million per season, broken down into $700 000 for the league and $500 000 for the new 16-team tournament, Chibuku Super Cup.

In each of the last three seasons, the league received $600 000 from the sponsors, but in a major vote of confidence for the Twine-Phiri led league, Delta upped the stakes which would bring the much-needed competition in the league.

Winners will get $100 000, up from $70 000, while the bottom two teams which will be relegated will get $5 000 each.

Speaking at the official launch yesterday, Delta marketing director Max Karombo said their sponsorship was not only a commitment to entertaining their customers, but also direct support of the Zimbabwean government’s renewed focus on sport.

“Delta is simply playing its part in promoting the sustainable growth of sport in the country. The new PSL sponsorship package covers a period of three years — that is the 2014, 2015 and 2016 seasons.

“There will be evaluations conducted by Delta Beverages and the Castle Lager Premier Soccer League at the end of each season to ensure that we both meet our stated objectives.

“Part of the sponsorship covers the PSL’s administrative costs. However, the promotion of administrative costs has been reduced from over $200 000 to $150 000 in order to direct more money towards the clubs.

“We are also in the final stages of planning a coaching clinic to be conducted by coaches from (Spanish football champions) FC Barcelona during the course of the season this year.

“Delta Beverages’ level of investment has gone up from $600 000 to $1,2 million per season, therefore, doubling the investment. Although our agreement is subject to review every year, Delta Beverages will invest a total of $3,6 million in direct cash investment in the Premier Soccer League for the next three years.


“We hope that this level of commitment to our beautiful game will bring a lot of excitement in the league and will yield resounding success, one that makes all of us proud stakeholders.

“We would also like to acknowledge the PSL who have worked hard to build a strong and healthy working relationship with Delta Beverages. The doubling of the sponsorship package is testimony to the hard work that the newly-elected chairman Twine Phiri and the chief executive Kennedy Ndebele have put in the last three years,” Karombo said in his main remarks.

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3 Comments

  1. Sick money where is econet , comeon strive sponsor the league ..relegated teams to get $5 000 is that a joke . the league winners should be getting at least $300 000. delta we buy your products like i dont know.and your sponsor the league with peanuts to hell with you. i am sure twine and company tried very hard

  2. gilbert magwasha

    Whilst this is appreciated it would have been much better to sponsor the PSL for the whole $1.2million and rename it the Castle/Chibuku PSL. All the fanfare that usually accompanies Delta events would be channeled to various PSL games throughout the year thereby increasing brand awareness right throughout the season than just for the duration of the Chibuku Super Cup.

    In short the PSL will be better sponsored while Delta would get better mileage.

  3. Aw, this was a very nice post. In concept I would like to put in writing like this moreover – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and in no way seem to get one thing done.

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