ONE of the country’s leading suppliers of exhibition equipment, ShowMasters, has introduced new exhibition products worth $120 000 which is compatible with the latest modern technology, a company official has said.
Business Reporter
The new exhibition products comprises a double deck stand, truss system, digital TV or video wall which was imported from Germany.
Speaking at the company’s breakfast meeting in Harare yesterday, ShowMasters general manager Kuda Takura said the introduction of the new products for the business was in line with an emerging international trend.
“The new products mean innovation and we are keeping abreast with the world standards.
“We want to be the only choice in exhibition products, ranging in quality and services,” said Takura.
ShowMasters sales and marketing manager Makie Mbanje said exhibition had become a highly popular way of marketing and many companies were moving towards exhibition.
Mbanje said the new product, the double story stand, was a new multi-level structure that can be further incorporated into a stand design of exhibitor’s choice.
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“Exhibition is becoming very popular and more companies are realising the importance of exhibition,” said Mbanje.
She said exhibition was the most effective medium to communicate with potential customers.
Mbanje said exhibitors would now have an opportunity to get buyers to come to them through fast market penetration.
ShowMasters is one of the leading provider of exhibition equipment, both design and shell scheme, in the Southern African region by providing creative exhibition solutions and services, of international standard, to the customers and event organisers.
Mbanje said recently ShowMasters had exhibitions at the Zimbabwe International Trade Fair, Harare Agricultural Show, Sanganai Travel Expo, ICT Africa Expo, Mining Indaba and Harare Motor Show, among many others.
