ECONET Wireless Zimbabwe says the just-ended festive season resulted in a surge in its subscriber base crossing the eight million level for the first time, supported by the recent introduction of Buddie Zone.
Business Reporter Buddie Zone is a service that allows subscribers to enjoy discounts on Econet to Econet calls depending on their location and time of day.
In a statement, the company’s commercial director George Barbaressos said the demand for Econet lines remained “very, very strong”.
“People have realised that we offer the best value in every respect, in terms of value for money, in terms of the best product range, the best coverage and the best customer service,” he said.
Barbaressos said the key factor in Econet’s dominance was investment.
“We have spent and continue to spend more money on our network than all our competitors combined.”
He said 2013 was going to be very much about customer service and customer experience.
“It’s our main focus,” he said.
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“We are going to spend significantly on customer service this year. We are going to expand and improve our network of shops, expand our call centres and we are going to train our staff to ensure that the core values of our founder drive the company at all levels,” he added. Meanwhile, the company also announced that EcoCash customers have also crossed two million for the first time.
In a related development, the company said Econet customers would soon be able to buy the latest generation phones on monthly installments following the creation of a special credit facility at TN Bank.
The plan to finance phones on credit is part of the company’s reasons for acquiring TN Bank. The facility at TN Bank is expected to kick off once Econet has completed its acquisition of TN Bank.
“It is just one of several strategies which Econet is planning for the bank, which is now completely being run by Econet executives,” Econet said.
