Nigerian brothers Paul and Peter Okoye, popularly known as P Square, will arrive in the country next Thursday to embark on a breast cancer awareness campaign.
Silence CharumbiraEntertainment Reporter
The two are scheduled to perform in Harare on October 13 at Glamis Arena, Harare Exhibition Park.
The campaign is in tandem with the breast cancer month, October.
P Square in partnership with Delta Beverages’ Lion Lager Brand, will seek to use the opportunity offered by the highly visible festival to promote awareness of this very important issue.
The Nigerian duo and the local beer brewer will partner in making a donation towards greater awareness of breast cancer.
According to Patricia Murambinda, Delta Beverages marketing manager, the watchword for this year’s Lion Lager Summer Festival will be responsibility. “Lion Lager’s lifestyle ethos is defined very much by responsibility,” she said.
“This is with regards to one’s surroundings, towards the community and oneself. Through promotion of breast cancer awareness, P Square is being responsible to the community through promotion of awareness and action with regards to a key aspect of women’s responsibility to themselves and their health.” A novel eco-friendly system in the use of posters will also be launched.
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Murambinda said this was to ensure that every poster the event used will be recorded and taken down at the end of the festival.
She said this would be done in an effort to ensure minimal impact on the environment in publicising the event.
“This will be a welcome novelty given the number of posters the entertainment industry produces. The norm has been to see them left on trees and lamp posts long after the event,” said Murambinda.
“If anything, posters are torn down and thrown on the ground by the next set of promoters putting up their new set of posters.”
Posters are already visible in Harare, adding to the hype surrounding the coming of P Square — the headlining act for this year’s edition of the festival. Festival organisers said they hoped this new system would set a new standard for the entertainment industry’s publicity methodologies.
Social responsibility activities surrounding the festival are meant to buttress this bench-marking of Zimbabwean concerts.
The Lion Lager Summer Festival is in its fourth year running and will feature a line-up of 11 Zimbabwean acts including Chiwoniso Maraire, Alexio and Prudence Katomeni-Mbofana, among others.
This year’s edition is being organised by the Harare International Festival of the Arts who have been engaged by Delta to handle the event.
Tickets will be on sale from the October 5 at Rainbow Towers Hotel at $15 ordinary entry while VIP is pegged at $40.
