Alpha Media Holdings’ (AMH) popular daily, NewsDay, has extended its dominance to the Internet and social media platforms where it is now the leading local newspapers with over 60 000 likes on social network Facebook.
Report by John Mokwetsi, AMH Online
Besides NewsDay, AMH publishes the leading business weekly, the Zimbabwe Independent, and the family Sunday newspaper, The Standard.
NewsDay has seen phenomenal growth in the month of September, rising from 48 000 to over 60 600 likes by yesterday, an affirmation of the newspaper’s popularity, interactivity and reader engagement strategy that has paid off.
AMH’s immediate competition Zimpapers, the publishers of The Herald, Chronicle, The Sunday Mail, The Sunday News, Manica Post, H-Metro, B-Metro and Kwayedza, are way behind with a total combined 16 346 followers, while Daily News has 19 320.
NewsDay demographics and location data shows that it had a reach of 83 000 unique users on Facebook in the past month from within Zimbabwe, with Harare and Bulawayo dominating the traffic.
Statistics show that South Africa, the United Kingdom and the United States of America accounted for the total of 112 000 users who visited the newspaper’s Facebook page.
The success of the page is traced to external referrers with the website newsday.co.zw being the Uniform Resource Locator most users arrive from followed by the search engine, google.com.
The NewsDay website had an impressive unique visits in September of 306 489 with 3,5 million page views.
newsday.co.zw is ranked in the top 10 of the most visited websites on mobile platform in Zimbabwe, according to Opera, one of the most respected mobile browsers.
“These numbers are irrefutable evidence of the growing popularity of NewsDay as a provider of content which Zimbabweans can use to make important decisions on a day-to-day basis,” said AMH Editor-In-Chief Vincent Kahiya yesterday.
“This phenomenal growth is testament of our commitment to the overarching thrust of AMH to be the leader in providing content on multiple platforms.”
AMH Chairman Trevor Ncube yesterday said: “These are facts and not opinion and clear evidence of NewsDay’s dominance as a provider of content to Zimbabweans at home and abroad. These facts further expose the fallacy of the Zamps survey.”