Fifa duo jets in today

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Fifa management consultants Brendan Menton and Chris Bongolongo arrive in the country this afternoon for various meetings with football authorities on marketing the game in Zimbabwe.

Menton is making his second visit to the country after an organisation review tour last month aimed at restructuring Zifa into a professional organisation.

According to their itinerary released by Zifa chief executive officer Jonathan Mashingaidze yesterday, the pair will meet with Zifa president Cuthbert Dube, board member marketing Nigel Munyati, new marketing manager Obert Moya and communications manager Nicky Dhlamini.

They will also meet with the Zimbabwe Broadcasting Holdings management and the Premier Soccer League (PSL) bosses, represented by chairman Twine Phiri and chief executive officer Kennedy Ndebele.

“They want to create a marketing culture and map out strategies that will develop the game. Marketing drives the game of football and they want to develop a template that Zifa has to embrace.

“We should be able to identify and define sponsors, interact with them at all levels so that we know how to value ourselves otherwise you end up receiving donations on a daily basis that do not add value to the game and to the sponsor.

“The ticketing system has to be in tandem with world football, television rights have to benefit the association together with related advertising opportunities,” Mashingaidze said.

The pair will arrive at 12:45hrs and their first meeting with Zifa is slated for 15:30hrs to review the organisation structure of the national association.

Two more meetings are lined up for tomorrow to look at the marketing and communication strategies of the national association and implementing the strategies in tandem with sponsors.

On Monday, they will meet the broadcasting authorities and the PSL to make them aware of the opportunities that are available to them in the live coverage of football matches and the issue of broadcasting rights

They will wind up their visit with a meeting with Dube on Tuesday morning before departing for Zurich, Switzerland, later in the day.