Red Star targets rural market

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Wholesale and retail giant Red Star has embarked on a massive expansion programme that will see it opening 25 branches in rural areas by end of next year.

Red Star national consultant Manasa Tsvangirai told delegates at the recent Association of Rural District Councils of Zimbabwe annual conference in Bulawayo, the firm had embarked on a massive expansion programme to cover all rural areas.

“Red Star wants to open about 10 branches in the rural parts of the country before the end of this year.

By the end of next year, we are expecting to have opened 25 branches across the country’s rural areas,” Tsvangirai told the gathering.

“We therefore challenge you chief executive officers of rural district councils to identify buildings in your areas which can be used to operate such business and this is a good move for your communities because employment will be created through this initiative.”

He said the development would contribute to the growth of business centres in rural areas.
Many business centres in rural areas are underdeveloped with some buildings turning into white elephants.