Sales in the marketing of entrepreneurs

Marketing as a strategic pillar of our entrepreneurship should streamline the offerings we make with specifics for a niche that is prepared to pay a higher price.
By Farai Chigora Sep. 10, 2023

Business Opinion: Planned sales for entrepreneurial businesses

Our entrepreneurs end up having marketing myopia if they ignore the power of planned sales.
By Farai Chigora Aug. 20, 2023

What schools must also teach

Also our school system is not doing much in teaching students entrepreneurship, that's why you always hear most school-leavers saying,
By Tinoziva Shonhiwa Jul. 20, 2023

Africa Day event promotes entrepreneurship

“We are happy to be partnering with STIR in hosting this powerful event where respected industrialist and business mogul Shingai Mutasa will be the guest speaker,” she said.
By Staff Reporter May. 21, 2023

Role of military in the entrepreneurial ecosystem

The military is viewed as a key player in such an ecosystem. Its role has been recognised in several technological breakthroughs that have changed human life globally.
By Alexander Maune May. 16, 2023

Academic institutions as knowledge creators in the entrepreneurial ecosystem

Although there is a lot of room for self-employment in Africa, there has not been much research done on how entrepreneurship affects the continent's economic growth.
By Alexander Maune May. 2, 2023

Entrepreneurial skills training programme boosts women, youths

“We went for a business skills training in Marondera that was facilitated by Plan International, that is where we acquired these skills of making cleaning detergents.”
By Harriet Chikandiwa Apr. 29, 2023

Opinion: Engagement in entrepreneurial brand mix

Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora Apr. 9, 2023

Business opinion: Advanced entrepreneurial branding mix

This should have a space in your business plan so as to keep on remind and refer to in the growth processes.
By Farai Chigora Mar. 26, 2023