Sales in the marketing of entrepreneurs
Marketing as a strategic pillar of our entrepreneurship should streamline the offerings we make with specifics for a niche that is prepared to pay a higher price.
By Farai Chigora
Sep. 10, 2023
Business Opinion: Planned sales for entrepreneurial businesses
Our entrepreneurs end up having marketing myopia if they ignore the power of planned sales.
By Farai Chigora
Aug. 20, 2023
What schools must also teach
Also our school system is not doing much in teaching students entrepreneurship, that's why you always hear most school-leavers saying,
By Tinoziva Shonhiwa
Jul. 20, 2023
Africa Day event promotes entrepreneurship
“We are happy to be partnering with STIR in hosting this powerful event where respected industrialist and business mogul Shingai Mutasa will be the guest speaker,” she said.
By Staff Reporter
May. 21, 2023
Role of military in the entrepreneurial ecosystem
The military is viewed as a key player in such an ecosystem. Its role has been recognised in several technological breakthroughs that have changed human life globally.
By Alexander Maune
May. 16, 2023
Academic institutions as knowledge creators in the entrepreneurial ecosystem
Although there is a lot of room for self-employment in Africa, there has not been much research done on how entrepreneurship affects the continent's economic growth.
By Alexander Maune
May. 2, 2023
Entrepreneurial skills training programme boosts women, youths
“We went for a business skills training in Marondera that was facilitated by Plan International, that is where we acquired these skills of making cleaning detergents.”
By Harriet Chikandiwa
Apr. 29, 2023
Opinion: Engagement in entrepreneurial brand mix
Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora
Apr. 9, 2023
Business opinion: Advanced entrepreneurial branding mix
This should have a space in your business plan so as to keep on remind and refer to in the growth processes.
By Farai Chigora
Mar. 26, 2023
