Business Opinion: Entrepreneurial marketing through artificial intelligence

 It is imperative for our entrepreneurs to also move with this development bearing in mind that AI is here to stay such that if you snooze you lose.
By Farai Chigora Feb. 11, 2024

Transforming generations through entrepreneurial retirement strategy

Entrepreneurship has become a retirement strategy more than before.

Gweru entrepreneur wins African award

The organisers of the event said the idea was to motivate youths in business to grow.
By Staff Reporter Dec. 3, 2023

Business Opinion: Entrepreneurship through brand levels of acceptance

Our key role as brand-driven visionaries is to carefully monitor the brand levels of acceptance as a growth process.
By Farai Chigora Nov. 26, 2023

Fresh Kambucha bags entrepreneurship award

Fresh Kambucha won the gold medal in the food marketing category at a colourful event which was held in Harare on Friday.
By Style Reporter Nov. 19, 2023

Business Opinion: Customer value at the apex of entrepreneurship

To start with there is a traditional standardised hierarchy which is making most organisations an old school type of instructive operation against the contemporary needs.
By Farai Chigora Nov. 12, 2023

Sales in the marketing of entrepreneurs

Marketing as a strategic pillar of our entrepreneurship should streamline the offerings we make with specifics for a niche that is prepared to pay a higher price.
By Farai Chigora Sep. 10, 2023

Business Opinion: Planned sales for entrepreneurial businesses

Our entrepreneurs end up having marketing myopia if they ignore the power of planned sales.
By Farai Chigora Aug. 20, 2023

What schools must also teach

Also our school system is not doing much in teaching students entrepreneurship, that's why you always hear most school-leavers saying,
By Tinoziva Shonhiwa Jul. 20, 2023