Dr Farai Chigora

Dr Farai Chigora

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Branding and the customer purchase journey

Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo Nov. 13, 2022

Brand terrorism in entrepreneurship

Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Dr Farai Chigora Nov. 20, 2022

Entrepreneurial brand content manifesto year 2023 onwards

Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections. 
By Dr Tabani Moyo and Dr Farai Chigora Feb. 19, 2023

Revisiting chains for entrepreneurial success

As now proven by various challenges faced, in doing business, there is need for continuous operational scanning so as to improve for better
By Dr Farai Chigora Sep. 24, 2023

Rewired entrepreneurial focus

 What one should accept in this journey is that knowledge is shared for transformational entrepreneurship.
By Dr Farai Chigora Jan. 7, 2024

Revised strategic marketing plan for entrepreneurship

 An entrepreneur should have a targeted group of customers where maximum attention and effort are exerted resulting in enhanced satisfaction being guaranteed.
By Dr Farai Chigora Feb. 4, 2024