Dr Farai Chigora

Dr Farai Chigora

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Branding and the customer purchase journey

Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo Nov. 13, 2022

Brand terrorism in entrepreneurship

Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Dr Farai Chigora Nov. 20, 2022

Entrepreneurial brand content manifesto year 2023 onwards

Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections. 
By Dr Tabani Moyo and Dr Farai Chigora Feb. 19, 2023

Revisiting chains for entrepreneurial success

As now proven by various challenges faced, in doing business, there is need for continuous operational scanning so as to improve for better
By Dr Farai Chigora Sep. 24, 2023

Rewired entrepreneurial focus

 What one should accept in this journey is that knowledge is shared for transformational entrepreneurship.
By Dr Farai Chigora Jan. 7, 2024

Revised strategic marketing plan for entrepreneurship

 An entrepreneur should have a targeted group of customers where maximum attention and effort are exerted resulting in enhanced satisfaction being guaranteed.
By Dr Farai Chigora Feb. 4, 2024

Entrepreneurial branding through wellness tourism

Being branded as a spiritual healer can improve the equity of our tourism businesses.
By Dr Farai Chigora and Agnes Katsidzira Mar. 3, 2024

Entrepreneurial market entry strategies

At every stage  of doing business and product/service development, there is a new market that is waiting for your equal investment.
By Dr Farai Chigora Mar. 10, 2024

Trend analysis for entrepreneurial equilibrium

As aforementioned, there is always a need to strike a balance between market demand and supply by our entrepreneurs.
By Dr Farai Chigora Apr. 7, 2024

Dearth of mentorship, talent management in entrepreneurship

Even with these technologies people at any level of the organisational hierarchy remain vital as assets for business longevity.
By Dr Farai Chigora Jun. 2, 2024

Entrepreneurial, organisational culture reflection

Organisational culture does not only define the way things are done in a business but guide on where to start, go and end.
By Dr Farai Chigora Jun. 16, 2024

Entrepreneurial growth for good governance

At this stage of configuration the business will be able to appoint professionals to manage the business for real gains.
By Dr Farai Chigora Jun. 23, 2024