Dr Farai Chigora
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Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo
Nov. 13, 2022
Brand terrorism in entrepreneurship
Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Dr Farai Chigora
Nov. 20, 2022
Entrepreneurial brand content manifesto year 2023 onwards
Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections.
By Dr Tabani Moyo and Dr Farai Chigora
Feb. 19, 2023
Revisiting chains for entrepreneurial success
As now proven by various challenges faced, in doing business, there is need for continuous operational scanning so as to improve for better
By Dr Farai Chigora
Sep. 24, 2023
