Public relations: Is journalism a stepping stone to a successful PR career?

Journalists write news stories, features, editorials, headlines, captions, and content creation skills that are the bread and butter of PR.
By Lenox Lizwi Mhlanga Jun. 11, 2023

Public relations ethical practice a necessity for practitioners

We cannot understate the importance of ethics in PR. We live in a time where the public’s trust in institutions is at an all-time low.
By Lenox Lizwi Mhlanga Apr. 23, 2023

Types of public relations tools

Public relations  and experts create awareness and market their organisation and its products/services to various media sources which include TV, radio, internet, newspapers, magazines and so on.

How to hire a PR agency and make it work for your organisation

An organisation may have a dedicated PR department, yet it may need to get the services of an external agency to help achieve its PR goals. 
By Lenox Lizwi Mhlanga Apr. 16, 2023

How to create PR strategy that will earn exec support in 2023 (Part 2)

In this article, we’ll deal with tactics, creating a budget, getting executive buy-in, implementation, and evaluation.  
By Lenox Lizwi Mhlanga Mar. 5, 2023

What’s the difference? Marketing, communications and public relations

I’ve been in the fortunate position where I’ve been able to work in both a marketing and communications department.
By The Standard Mar. 5, 2023

Public relations: How to create PR strategy that will earn exec support in 2023 (Part 1)

In public relations strategy, the environment determines everything. Before you can start building an effective 2023 public relations plan
By Lenox Lizwi Mhlanga Feb. 26, 2023

Public relations: More communications now report directly to CEO: PR Survey

The 2023 Global Comms Report provides an in-depth analysis of current trends in global public relations, communications and media, including the changing dynamics of the industry.
By Lenox Lizwi Mhlanga Feb. 19, 2023

The role of PR & communications in 2022

Brands understand that their audiences are looking behind the scenes and rightly demanding an inclusive and diverse team environment. It’s time to act.
By Patricia Murambinda Oct. 2, 2022