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NEWS & CURRENT AFFAIRS

Topic : Public Relations

Art of storytelling in PR
It is no longer enough to communicate; PR professionals must communicate with impact
By Cliff Chiduku Jul. 16, 2025
Art of storytelling in PR

Data is key in decision-making
We have seen several companies and financial institutions leveraging on such data to segment audiences, personalise offers and launch targeted campaigns.
By Cliff Chiduku Jun. 25, 2025
Data is key in decision-making

CSR: A neglected PR activity
For many organisations, CSR has become little more than a footnote in annual reports or an occasional headline during festive seasons. 
By Cliff Chiduku May. 21, 2025
CSR: A neglected PR activity

Journos make good PR practitioners
This shift is also evident in Zimbabwe, where many professionals have traded the newsroom for the boardroom.
By Cliff Chiduku May. 14, 2025
Journos make good PR practitioners

How to master event management
A well-executed event allows the organisation to showcase its values, products or services while also engaging with stakeholders in a meaningful way.
By Cliff Chiduku Dec. 11, 2024
How to master event management

Speech writing: Lessons from Obama
Writing a public-arousing speech requires a deep understanding of the audience, an ability to build a compelling narrative and a mastery of emotional and logical appeals.
By Cliff Chiduku Nov. 27, 2024
Speech writing: Lessons from Obama

Copyright law: How best to incentivise creativity?
In most African territories the creator of any work automatically holds the copyright in that work.
By Charity Njanji Aug. 9, 2024
Copyright law: How best to incentivise creativity?

Public relations: Is journalism a stepping stone to a successful PR career?
Journalists write news stories, features, editorials, headlines, captions, and content creation skills that are the bread and butter of PR.
By Lenox Lizwi Mhlanga Jun. 11, 2023
Public relations: Is journalism a stepping stone to a successful PR career?

Public relations ethical practice a necessity for practitioners
We cannot understate the importance of ethics in PR. We live in a time where the public’s trust in institutions is at an all-time low.
By Lenox Lizwi Mhlanga Apr. 23, 2023
Public relations ethical practice a necessity for practitioners

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