Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
Premium
Buried in paperwork: How DNA delays are denying the dead dignity and closure
News
Aug. 2, 2026
Premium
Ncube’s budget squeezes under-pressure firms
Business
By Tatira Zwinoira and Blessed Ndlovu
Aug. 2, 2026




