A POWERFUL movement has taken over social media, with women and allies worldwide changing their profiles to purple and showing solidarity against gender-based violence and femicide (GBVF).
The movement, led by Women for Change, aims to raise awareness about the alarming rates of violence against women in southern Africa and beyond.
What started as a small online movement has erupted into a global sensation, with countries like Kenya, Zambia, Ghana, Botswana and Zimbabwe joining the call to action.
Women are participating in silent protests, wearing black to mourn victims and sharing stories of survival.
The movement is not just an online trend, but a cry for change.
In Zimbabwe, organisations like Network 263 are showing solidarity with victims of GBV and celebrities like Kimberlite, Nashe, Tanaka Paula, and Nomsa are participating in the movement.
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The purple hearts and ribbons symbolise support and solidarity with those affected by GBVF.
If you or someone you know is experiencing gender-based violence, REPORT IT. Don’t suffer in silence. Reach out to local authorities, support organisations, or helplines. Together, we can create change.
GBVF is a national emergency that needs immediate attention. Let's keep the momentum going and demand action from leaders and communities. Share your story, wear purple, and let's stand together against GBVF.