Coca-Cola Zimbabwe has launched a three-month nationwide promotion aimed at linking local football fans to the excitement of the FIFA World Cup 2026 with vehicle giveaways, cash prizes and other rewards.
The campaign, which began on June 1 and runs until August 31, offers consumers a chance to win two Hyundai Grand i10 vehicles, cash payouts, mobile airtime and branded merchandise.
To enter, consumers must buy participating 300ml returnable glass bottle packs marked with a distinctive yellow cap.
The promotion comes ahead of the FIFA World Cup 2026, which will feature an expanded format with more teams and matches than any previous edition.
Drawing on its long-standing partnership with FIFA, Coca-Cola is using the campaign to drive consumer engagement through activations at supermarkets, entertainment venues, bars, restaurants and quick-service outlets across the country.
The company said the initiative is designed to bring fans closer to the tournament experience despite Zimbabwe's absence from the competition.
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Coca-Cola ECAF senior manager for frontline marketing Faith Nehanda said football remained a powerful force that connected people across borders.
“This campaign is about harnessing the incredible energy of football and turning it into real, meaningful connections. Whether fans are cheering online, in local bars, or at home with friends and family, we’re bringing them closer to the moments that matter,” Nehanda said.
The campaign combines in-store promotions and digital engagement activities as the company seeks to capitalise on growing anticipation for football’s biggest tournament.