THE University of Zimbabwe (UZ) has showcased digital innovations that promote sustainability and accessibility through virtual tourism and eco-conscious travel platforms.
Chairperson of the UZ Department of History, Heritage and Knowledge Systems, Seke Katsamudanga, said the institution is now offering Virtual Tourism Products, including immersive virtual tours that allow tourists to explore destinations across Zimbabwe remotely.
“These platforms enable tourists to experience various heritage and tourism sites in Zimbabwe without being physically present. It’s not only cost-effective but also environmentally friendly,” he told NewsDay on the sidelines of the Sanganai/Hlanganani Tourism expo held last week in Mutare.
He said the innovation also benefits students, particularly in the academic field, as it allows them to participate in educational trips virtually, promoting inclusive access to heritage education while reducing the carbon footprint of traditional travel.
The virtual tour technology was developed by a UZ student start-up called Mystic Roam, a homegrown innovation that combines digital storytelling, 3D visualisation and local heritage content to offer interactive experiences.
“This development is a reflection of the potential we have within our universities to drive innovation and build sustainable solutions for the future,” Katsamudanga said.
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He said UZ’s efforts are expected to not only enhance the country’s competitiveness in the regional tourism market but also inspire more youth-led digital innovations across sectors.
Modesta Dengeza, from the UZ Tourism Department, introduced ZimEcoConnect, a newly-developed web application that connects tourists with environmentally conscious service providers in the tourism sector.
“The platform offers a directory of accommodation facilities that are registered with the Zimbabwe Tourism Authority and are committed to sustainable tourism practices,” she said.
She noted that the platform also features a gastronomy component, which promotes local culinary experiences, helping visitors discover Zimbabwe’s rich food culture in a sustainable and authentic way.
“ZimEcoConnect bridges the gap between responsible travellers and operators who prioritise environmental stewardship and cultural preservation,” she said.
She said the innovations align with global trends in sustainable tourism and come at a time when Zimbabwe is seeking to diversify its tourism offerings through technology and community-driven approaches.