OLD Mutual Zimbabwe’s (OMZ) fintech platform, O’mari, recorded a 54% surge in its customer base to over two million in 2025, driven by the rollout of new services such as nano lending and nano savings.
The growth marks a significant rise from 1,3 million users in the prior year, representing a cumulative 113% increase since the platform’s launch in May 2023.
O’mari, OMZ’s digital financial services arm, offers a suite of products including O’mari Wallet, O’mari FoodCare, O’mari HomeCare, and O’mari SchoolCare.
In 2025, the platform expanded its offering to include nano lending and nano savings products, targeting underserved segments such as start-ups and small to medium enterprises that often face limited access to formal financial services.
“Scaled the O’mari fintech business in Zimbabwe, growing our customer base to over two million at the end of 2025 while growing revenue and achieving our commercial targets,” Old Mutual Limited (OML) said in its recent integrated report for the year ended December 31, 2025.
OML, the South Africa-based parent company of OMZ, said the new services were introduced to address evolving customer needs and deepen financial inclusion.
“We onboarded startups onto our platforms such as O’mari Business Growth Support and channelled stipends of up to US$33 000 via the O’mari mobile wallet,” OML said.
Approximately 90% of O’mari users are new to Old Mutual Zimbabwe, underscoring the platform’s role in expanding the group’s customer base.
The platform is also attracting a younger demographic, with 82% of users comprising Gen Z and millennials.
Adoption has been positive due to the wallet’s interoperability, allowing customers to self-register with any mobile number and conveniently transact low-cost amounts with ease within 60 seconds of opening the wallet.
OML noted that O’mari has enhanced financial inclusion and social mobility, particularly in rural communities, by enabling payments to farm workers and the disbursement of non-governmental organisation grants.
The platform also supports peer-to-peer transactions and local remittances.
“These efforts align with Old Mutual Zimbabwe’s broader sustainability objectives by promoting financial inclusion, supporting livelihoods and enabling long-term economic resilience through accessible digital financial services,” the group said.
O’mari is accessible via USSD and mobile application platforms.
The platform’s growth has also been supported by OMZ’s flagship financial literacy initiative, the ‘On The Money’ programme, which reached 5,5 million people digitally in 2025.
The initiative complements Old Mutual Finance, the group’s microfinance arm, which provides low-value, short-term loans aimed at Zimbabwe’s largely informal economy, where over 70% of businesses operate outside the formal sector.
Old Mutual Finance recorded 20 180 active customers in 2025.