Quality management is an essential element in developing the economy, an academic has said. Speaking at a graduation ceremony for Zimbabwe Institute of Management (ZIM) students on Friday, School of Business and Management at Chinhoyi University dean Zororo Muranda said quality management ensured that an organisation, product or service was consistent.

BY TATIRA ZWINOIRA

“The competiveness of an organisation is greatly dependent on the finalisation of its products and processes which is continued improvement,” Muranda said.

“Traditionally enterprises fall into quantum of behaviour that favours fix approach, a disciplined quality management approach.”

Quality management has four main components — planning, control, assurance and improvement. Quality management is focused not only on product and service quality, but also on the means to achieve, which Muranda said ensured final delivery of a product or service as it goes through different stages.

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The ceremony saw 86 students graduating with diplomas in 19 different areas of study.

Muranda also said total quality management was a comprehensive and structured approach to organisational management that sought to improve the quality of products and services through on going refinements in response to continuous feedback.

“Quality improvement is a key driver in enhancing competiveness. The quality culture should be the driving force for generating high rate value,” Muranda said.

“Whenever you want to produce a quality product, service or process, one of the things you have to think about is managing the costs.”